- George's Blog
- Posts
- Week 16 - 2023
Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant. View every email here. Or as a feed here.
Top 5
On a sample of 33,000 products over a period of 6 months. Datahawk found that adding A+ Content resulted in a CvR uplift of +72% to +210% in 70% of the sample. Thanks, Jon. Email me if you want help with A+.
Boost profits with this sneaky hack. Explore the door buster deal strategy to get more buyers into your store and increase profits. Entice them with a lower-priced item, then watch as some naturally upsell themselves to higher-priced products without any extra effort from you. Thanks, Aaron.
Adjust SP modifiers in Ad Console. Now, you can tweak Sponsored Placement modifiers directly within the Top-of-search Impression Share section in the Ad Console. Thanks, Adam.
New UI update. Copy campaign option now under campaign options, making it easier to access. Edit settings were also added for quick access to the Campaign settings tab. Small changes, a big impact on efficient campaign management. Thanks, Himanshu.
Vizit has launched an AI-powered Content Effectiveness Monitoring platform. To measure, track, and optimize the effectiveness of Amazon product images to boost sales and conversion. Thanks, Jehan.
Top Design
You can benefit a lot from having a very good Brand Story.
Boost average cart value: Utilize cross-sell modules to encourage multiple product purchases.
Humanize your brand: Connect emotionally with shoppers and stand out from competitors.
Increase brand awareness: Build brand equity and foster customer loyalty for future purchases.
We’ve got almost 400 Brand Stories from different categories. So, get your Brand Story inspiration here!
Other Learnings
Amazon's mobile SERP tests bold keywords. Amazon's latest mobile SERP feature test bolds customer search query keywords in product titles. Thanks, Jon.
JungleScout report shows 52% of Amazon SMB sellers are exploring other platforms. eBay tops at 24%, Walmart growing fastest at 15%, and Shopify at 16%. Shopify may want to attract more of the 2.4 million Amazon sellers under $1M in sales, but there's less overlap than people think. Thanks, Rick.
Amazon introduces a new tool for B2B sellers - Business Performance Summary. Get personalized insights and recommendations to help scale B2B business. Benefits include identifying new customers, informed pricing and inventory management, and more. Thanks, Vanessa.
Amazon introduces the new Brand Registry Impact dashboard. It offers insights into how Amazon protects your IP and brand-registered listings. The dashboard includes metrics on the number of protected brands, removed infringing ASINs, and prevented invalid ASIN modifications. Thanks, Vanessa.
Discover Amazon's standard attribution models for sellers and advertisers. Attribution models determine how sales or conversions are credited to touchpoints in conversion paths, helping you understand the impact of your campaigns. Thanks, Mansour.
Amazon Premium Beauty. An exclusive program for high-end beauty brands, offering benefits like increased visibility, credibility, and access to a massive audience. However, strict requirements and challenges come with the program. Thanks, Judy.
Subscribe and Save Coupons are here for Seller Central! Thanks, Brett.
Master unit economics. Optimise pricing, product selection, and marketing for a profitable, sustainable business. Thanks, Simon.
Get SP STR in bulk sheets now. You can now access SP STR directly in your bulk sheets, making data analysis a breeze. Though some metrics like "7 Day Total Sales" and "7 Day Conversion Rate" are missing, this new feature is perfect for comparing KPIs with regular bulk sheet reports. Thanks, Prem.
New Amazon feature alert. Amazon just dropped a time-saving Top-of-search bid adjustment option right on the Campaign dashboard. No more visiting each campaign for adjustments. Thanks, Himanshu.
Useful feature if a competitor is buying your stock. Thanks, Amazon Sellers ASGTG.
Ready for the future of AI? Greg Brockman's TED talk showcases the power of ChatGPT plugins, demonstrating how AI can generate meal ideas, create images, save chats, add ingredients to carts, and even send Tweets. Thanks, Mckay.
Unlock hidden Q&A magic on Amazon. Many are sleeping on Q&A, but they shouldn't. It's indexed, easily manipulated with keywords, and totally within Amazon's terms of service. Thanks, Norman.
Teikametrics reveals 2022 Amazon benchmarks. With impressions and clicks skyrocketing but CPCs are increasing too. Despite higher costs, ACOS drops, and conversion rates stay steady. Thanks, Mert.
Got FAQs? Use videos, boost conversions. Videos for FAQs can skyrocket your conversion rate by quickly answering customer questions and reducing returns. Short, topic-focused videos outperform long ones. Thanks, Prem.
5 lessons worth learning. Learn the truth about product launches, the importance of outsourcing PPC, the value of testing, and more. Thanks, Jon.
Best Buy lays off staff and shifts to eCommerce. Stations manufacturer-sponsored employees, tackling low-margin electronics, and improving profitability. Thanks, Rick.
3 Amazon Vendor myths. Debunking common misconceptions: large pack sizes don't escape the price algorithm, distributors sell directly to Amazon, and Vendor Managers ≠ retail buyers. Thanks, Martin.
Amazon's cost-cutting hits vendors hard. Amazon's push for Pan EU Vendor Managers has led to a sharp decline in regional data, negatively impacting strategic decision making for Vendor Partners. Thanks, Simon.
Amazon conversion rates can be influenced by seasonal events and months. Analysis of 2022 customer data reveals lower buying moods in January and February, while October experiences a dip due to pre-Christmas shopping anticipation. Thanks, Florian.
Discover a killer eval tool for Amazon accounts. This simple evaluation tool for Parent ASINs lets you make sense of large Amazon accounts and focus on what matters. Calculate key metrics, sort by total sales, and spot high-impact listings. Thanks, Elizabeth.
Amazon App's SKU economics. Now you can get a detailed breakdown of sales and costs per SKU on the Amazon App. While it's not brand new, it's cool to see it from Amazon's perspective. Thanks, Aaron.
Unleash Amazon Marketing Cloud's power. Dive into insights like never before with the newly-incorporated Amazon Marketing Cloud use cases, data, and visualizations in the client dashboard. Thanks, Joe.
Crack the Amazon ranking code. Get insights from search engine literature and anecdotal evidence to understand Amazon's mysterious ranking algorithm. Thanks, Jake.
Don't stress price, focus on quality. Amazon deals can boost visibility but might also lower conversion rates. In 2023, it's smarter to differentiate products based on features, quality, and variety rather than just price. Thanks, Prem.
Top 10's a tough gig for UK booze on Amazon. Profitero discovered that only 35% of alcohol brands make it to the Top 10 organically on Amazon, as opposed to 77% on Tesco. Amazon's algorithm prefers products with history, making it a pay-to-play game for newcomers. Thanks, Mike.
Thanks,
George
RESOURCES