- George's Blog
- Posts
- Week 15 - 2023
Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant. View every email here.
Top 5
Amazon unveils a new "What do customers buy after viewing this item" section. Showcasing top-rated, best-selling, and budget-friendly options. Transforming the shopping experience, this organic feature aids conversions and enhances product discovery. Thanks, Yogesh.
Amazon's new badge. Amazon's new "Customers usually keep this item" badge helps buyers make better decisions and boosts the overall shopping experience. Sellers benefit from reduced returns, and can learn from reviews to enhance their offerings. Thanks, Yogesh.
Tweak TOS% straight from campaign UI. Now you can easily adjust TOS% without entering the campaign, all from the campaign management user interface. Thanks, Prem.
Better Amazon insights. The new "conversions_all" table streamlines Amazon Shopping Insights, simplifying filtering between ad-exposed and non-ad-exposed conversions. Thanks, Jack.
Amazon ad updates. Over Easter, Amazon rolled out some user-friendly updates to their advertising platform: easily switch between marketplaces, quick account search, a combined DSP tab, and upgraded Sponsored Brands creative tools. Thanks, George.
Top Design
360 Pet Nutrition | Brand Story
Lifestyle is good. Engaging. Future paces well to quite literally the ultimate dog life experience.
Cross-sell is clean. Packaging looks great across lines.
Slither of the brand story. Brand colours and fonts used throughout.
360 Pet Nutrition Brand Story
Other Learnings
7 PPC optimization steps you need. Prioritize top converting targets, create segregated campaigns, make small bid changes, group keywords effectively, use broad modifiers, apply keyword funnels, and invest in defensive/cross-promo campaigns. Thanks, Himanshu.
Amazon's Marketplace switch is here. No more hassle managing multiple marketplaces. One sponsored ads account for all. Thanks, Himanshu.
Score big on Amazon with this easy trick. Just tweak business prices & grab SD placements for small quantity discounts. Enroll in Seller Central and watch those eyeballs roll in. Thanks, Todd.
Profitero report spills secrets. Consumer Durables see the biggest sales lift from solid PDPs. Optimize yours with Profitero's Boost offering. Thanks, Jannie.
Master keyword research without paid tools. Using Brand Analytics, ChatGPT, and Google Keyword Planner, this experiment uncovers powerful keyword roots for Amazon ads without paid third-party software like Helium10. Thanks, Daniel.
To defend or not? Report reveals truth. Test brand defense ads by turning off branded keyword campaigns for 4 weeks. Analyze reports, and adjust strategy. Thanks, Joe.
AI-driven content for standout Amazon Brandstores. AI-powered tools like Zoovu can help tailor content discovery, boosting sales and satisfaction. Thanks, Shakhboz.
Amazon aggregators face challenges. Acquiring businesses isn't easy, and growing businesses can be inefficient. Also, they're vulnerable to Amazon's whims. Meanwhile, Shopify aggregators seem safer, but SaaS aggregators face their own hurdles. Thanks, Rick.
Destroy your Amazon Vendor Manager bond in 5 steps. Learn how to ruin the relationship with your Amazon Vendor Manager by asking for cost increases, escalating shortage claims, sending Excel screenshots, ignoring funding requests, and claiming no investment is available. Thanks, Martin.
Amazon Business rakes in $35 billion. Amazon's B2B marketplace, Amazon Business, now generates about $35 billion in annualized gross sales, with over 50% coming from third-party sellers. Thanks, Marketplace Pulse.
Unlock sales with A/B testing of main images on Amazon. Amazon's "Manage Your Experiment" offers free A/B testing for images, titles, and more. Compare image versions, select winners, and boost your content to drive sales. Thanks, Prem.
Amazon's title facelift. Amazon experiments with a new product title style, smaller, bold fonts. This test aims to gauge effectiveness compared to current titles. Thanks, Yogesh.
Amazon algo might be the cause of the sudden sales drop. A new client's sales and ranking dipped recently, prompting theories and analysis. It might be due to Amazon testing a new algorithm change, affecting stale listings. Thanks, Brett.
Amazon Sandwich: Ads game changer. Arm & Hammer wins Sponsored Brands TOS for "laundry pods" search, stealing market share from Tide. With 3 products advertised for 1 click, they feed prospecting pools and attract new customers. Thanks, Gabriel.
Amazon's homepage goes personal with tailored deals. Amazon now recommends personalised deals on its homepage based on search history and deal performance. This approach increases offer visibility, conversions, and alters the deal negotiation landscape for brands. Thanks, Martin.
Consider potential negatives when pursuing a goal like lowering ACoS. Track opposing KPIs to avoid pitfalls and maintain a holistic view. Thanks, Elizabeth.
70% of beauty shoppers buy a second product within 3 months. Use these 6 Amazon-approved tips to spark interest and earn repeat customers. Thanks, Todd.
In-stream video ads steal the show. Amazon's in-stream video ads boast 3-8x higher ROAS and top-notch CTR compared to regular search. Thanks, Ammar.
Thanks,
George
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