This Amazon storefront gets it right

Author

George Reid
March 06, 2023

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5 Top Posts

  1. Drive engagement and simplify your portfolio with Brand Store Quizzes. Expect more store page additions with Amazon's focus on quality over quantity. Thanks, Destaney.

  2. "New to Amazon" label in SERP. Thanks, Yogesh.

  3. Video carousel updated for increased exposure. This feature showcases videos from customer reviews and publishers/influencers. Thanks, Himanshu. 

  4. Amazon has updated its PPC to include multiple images in Sponsored Brand Campaigns. The feature allows up to five images that play automatically, improving click-through rates by showcasing product variations. Thanks, Jyoti.

  5. Discover the new informative Campaign selection UI for Ads. Image sliders show placements and details on each Ad type, helpful for beginners. Thanks, Himanshu.

Design Inspiration

Brand: Angry Orange.

Why: they focus on getting subscribers. They have social proof (over 50,000). They encourage the follow. It’s all on brand (colours, fonts, voice).

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Other Learnings

  1. Are you calculating CVR wrong? Use Order Item Session Percentage. Thanks, Joe.

  2. Tutorial: Steal traffic from new ASINs on Amazon. Leverage their launch campaigns and zero reviews to your advantage and watch sales go up. Thanks, Yogesh.

  3. Amazon boosts FBA New Selection incentives. Giving brand owners 10% discount and increased benefits for up to 120 days. Incentives include a 10% rebate and storage benefits for up to 100 units for standard-size ASINs. Thanks, Prem.

  4. Example: Snocks’ combine deals and PPC. Snocks' Sales team shares how Amazon deals helped them gain new customers, sell off excess inventory, improve rankings, and achieve higher sales and profitability in the long run. Thanks, Melanie.

  5. Create eye-catching Sponsored Brand Videos without overthinking. Get inspired by the "I and love and you" pet video and think outside the box to create engaging videos that don't break the bank. Thanks, Destaney.

  6. The potential loss of TikTok would impact many marketers targeting Gen Z and Millennials. Predictions include growth for Instagram and Snapchat, a new social platform, TikTok US sale, increased reliance on retail partnerships, and increased streaming viewership. Thanks, Laura.

  7. Amazon's Brand Metrics can help increase sales. Check your organic rank to drive more traffic to your products. Brand A had 3X more page views than competitors, while Brand B had less than 5% potential traffic. Thanks, Destaney.

  8. New Amazon sellers make up 10% of sales. Thanks, Aaron.

  9. Discover the power of images in e-commerce. For higher-priced items, 56% of shoppers will view all carousel images. Thanks, Jehan.

  10. Amazon expands ultrafast delivery options. Amazon is opening more same-day sites that eliminate other costs while providing convenience to customers, potentially expanding to 150 centers in the next few years. Last-mile costs for these sites are higher, but Amazon remains committed to scaling up this service. Thanks, Todd.

  11. Learn how to maximize your Sponsored Display ad performance. Depending on the optimization metric you choose, your ads may be displayed to different audiences. Thanks, Hannah.

  12. Exercise: useful process to find out what you should be focusing on. Increase your company's top line by 220% in just 100 days by focusing on three components: average order value, frequency of purchases, and the total number of customers. Thanks, Drew.

  13. Liquid Death became the #2 best-seller in Amazon's grocery category with over 70,000 products. Thanks, Hamid.

  14. Amazon employees can now use their shares to finance first or second homes with Better.com. Vested equity can be pledged without selling shares. Interest rates may be higher depending on the down payment structure. Thanks, Evan.

  15. Amazon unexpectedly updated their Feed File Screen. The change was made without warning and even allows for the old version to briefly reappear upon refreshing. Thanks, Isaiah.

  16. Most people struggle with using VAs. Treat them like a team member, invest time to understand them, and start slow. Use best delegation practices and allow them to grow. Clear processes and guidelines save time. Thanks, Adriane.

  17. Discover essential Amazon advertising metrics for success. TACoS, customer conversion rate, new-to-brand search data, CPC, CVR, and organic sales vs. ad sales. Thanks, Destaney.

  18. Should you pay Amazon's Damage Allowance? Here's a data-driven approach to finding out. Conduct your own calculations based on product returns, review pending claims, and calculate the DA% entitlement. Thanks, Martin.

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George's Blog

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