Energizer A+ is good

Increase your Amazon advertising profits, here. Increase your conversion rates, here.

1. Energizer A+ page is good. Here.

2. If you run an e-commerce brand, you are likely overspending on branded search ads. Amazon's internal numbers show that when we run no ads on SM key terms, we still receive 95-99% of the total clicks! Use very low-cost-per-click bids to optimize your ad spend. Elite e-commerce performers stand out by finding and limiting these taxes. Thanks, Mike.

3. UK cost of living crisis is driving change in consumer shopping behavior. 64% of shoppers switching to cheaper brands, value-based keyword searches up 46%, own-label purchasing up 13.3%, and 42% of shoppers used loyalty schemes to save money. Brands need to streamline, innovate and increase visibility to counter private labels' increased share of search on retailer sites. Thanks, Mike.

4. Learn how Amazon's Choice badge impacts your search performance with 2 new reports. Amazon's Choice Badge Data & Search Funnel Outliers Data, available in the Seller Central dashboard. Get insights on top & bottom-performing search queries for your brand, and avoid going through all search queries. Thanks, Joe.

5. PPC is crucial for maintaining organic ranking. Not cutting it can harm your business. A client cut their PPC budget and saw a significant decrease in sales and revenue. PPC and organic ranking drive sales and revenue together. Thanks, Daniel.

6. Amazon's new RX service brings relief to those struggling with rising healthcare costs. A move that's been coming since 2019's PillPack purchase. Simplifying and innovating healthcare for all. Check it out and let me know your thoughts! Thanks, Jeffrey.

7. Want to know if Buy with Prime is worth the operational investment? Find out how much you'll pay in transaction fees and learn the true value of the service in this article. Thanks, Marketplace Pulses.

8. Are you missing out on crucial insights into your customer's buying behavior? Check out this graph from  Amazon Marketing Cloud data, showing the amount of time between a customer's last click and their purchase. Half of the purchases take place within 10 minutes of the last journey click, this data can significantly help in shaping and strategizing the funnel. Thanks, Dustin.

9. Want to see the power of a VA? Check out Zach's results after 1 day of having a VA. A huge win! Thanks, Zach.

10. Get ready for flat files with 10 bullet point options on Amazon. I don't think bullets are that important, but you shouldn't ignore this. Thanks, Brett.

11. Why marketers should not just focus on ROAS? Learn how ChatGPT, other metrics, and long-term branding efforts can benefit your campaigns. Thanks, Robert.

12. New feature for sellers: Package Hierarchy on Amazon's B2B section. Check out Brett's brief on how it can increase sales and provide value for sellers. Thanks, Brett.

13. New Products tab in ad console makes taking product-level action easier. With features like exports, custom date ranges, and listing recommendations from Amazon. Thanks, Joe.

14. Unlock the power of product-level advertising data on Amazon with this game-changing feature! Amazon Advertising now allows for detailed analysis at the product level, giving advertisers the ability to optimize campaigns and drive better results. Thanks, Aaron.

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George's Blog

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