Do this with your Amazon storefront

But not that

Author

George Reid
March 21, 2023

Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant.

Top 5

  1. Negative Customer Experience (NCX) Rating. Go review your history and see how you can improve content to reduce negative experiences. And increase conversion rate. Thanks, Vanessa.

  2. Use AI to reinstate your account. There’s endless AI tools being spat out atm. But, as with any tool, it’s how you use it. Thanks, Joe.

  3. Amazon tests vertical alignment for product images on Amazon India. Provides a streamlined look & improves user experience. Reinforces importance of ALL images too. Thanks, Yogesh.

  4. Amazon releases Demand Forecast Tool for sellers. Estimates up to 40 weeks of future demand for products. Input for calculating restock recommendations. A game changer for inventory planning. Thanks, Vanessa.

  5. Opt-out feature for return evaluation. No more 'Used as New' complaints caused by Amazon. Thanks, Aaron.

Top Design

Use your storefront as a series of landing pages. Remember, at the moment there is 0 competition there. So SELL. Take this example. Big clean claims. Clear infographic reinforcing benefits of buying. And a cohesive easy to navigate layout.

They really need to create sub-pages though. They need a CTA to follow their posts. They need Add to Cart to convert customers right there.

It’s far from perfect but it’s a nice homepage example.

Get 486 storefront ideas here.

Other Posts

  1. The cheapest product doesn't always win on Amazon. Thanks, Aaron.

  2. Pushing your brand store in your main image idea. Highlight your new arrivals, bestsellers, and categories to increase sales. Unsure if this is compliant though. Thanks, Shakhboz.

  3. GPT4 creates a profitable AI-based apparel company with $1k and 1 hour/day. Sustainable, angel investors, Shopify and Printful, AI-to-AI design. Thanks, João.

  4. TikTok influencer Alix Earle's storefront search term grew 2.7MM%. High buy intent from her posts. Brands pay $100k+ per post. Use data to hire her or sell similar products. Thanks, Isaiah.

  5. Infographic example. Keep it simple & clear, and avoid complicated layouts. Thanks, Jason.

Read / Listen to last week's, or subscribe.

Thanks,

George

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