Pause Sponsored Brands Video campaigns if the advertised product goes out of stock

We usually tend to pause Sponsored Brands Video campaigns if the advertised product goes out of stock.

Why, you ask?

Unlike Sponsored Products where the ads are automatically rendered inactive in most cases, SBV campaigns continue to deliver and serve impressions when the ASIN is out-of-stock.

This means the ads are visible to customers.

They click on the video only to realize the product is not available for purchase.

So, the advertiser ends up spending on these campaigns without generating any sales causing spend leakage.

Now, if your goal is to continue sending traffic to your listing where you have other product variations in stock with a solid defensive strategy, then you may keep the campaigns active.

However, if efficiency is the goal, you should keep a close eye on inventory and consider pausing SBV campaigns when out of stock.

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