Chrome extension for taking A+ screenshots

A marketplace to share ideas and get people to work for %. Tom shares his idea of a marketplace where individuals with ideas meet with the right talent ready to work on it for a % rather than a fixed amount.

Your product’s main image can always get better. Aaron shares an interesting success story of his very first product that went up from #5 to #1 in the category and sold out in the lightning deal. He tested over 10 main images from 6 different photographers. Reinforces the importance of always looking to enhance your listing for better attention and conversion.

Setting ASIN-level TACOS goals for better profitability. One major issue with account-level TACOS goals is it doesn’t account for individual product contributions and advertising goals. Different products could have different margins, and goals. A new product could have a different TACOS goal than a best-selling product since it’s more reliant on advertising at the initial stage. Thanks Jason.

Reaching $1M daily revenue mark. Klaidas shares this remarkable achievement of growing a private label brand from $50k monthly in 2,5 years.

Amazon Rivian van has some very peculiar features. Specially designed for Amazon deliveries, this van is like no other. Check out all the features in this latest review video by Doug DeMuro.

Product TACOS has increased over the last year. Majorly led by a decrease in ad efficiencies and an increase in sponsored ads placement on page one. Different TACOS ranges could mean there’s an opportunity to grow, or an over-reliance on ads, depending on the brand as well. Thanks Destaney.

Show 4 KPIs on Ad Campaigns graph. A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts. Thanks Mansour.

Virtual bundles on Amazon. James shares an interesting example of a virtual bundle combining not-so-complementing products.

Fair pricing to manage Amazon advertising. I believe it’s unfair to charge a client a high Fee, based on their high sales this month while knowing it’s a season and the workload doesn’t go massively up. Fair pricing takes us a long way in our client relationships.

New chrome extension for taking A+ screenshots, and Amazon news feed. Apart from business, I really enjoy working on projects that solve a problem. This month that's a chrome extension for taking the perfect A+ screenshot, and an Amazon news feed that curates valuable Linkedin content related to Amazon, all in one place.

Don’t just look at your PPC performance alone. Checking out Brand metrics can help understand whether it’s a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchased stages. Thanks Destaney.

A+ with lots of copy. I'm usually against heavy copy A+ pages, but Amazon does have an ability to make it work. If you've not got it yet, here's the top 1000 A+ pages I found on Amazon.

Hire this in-house Amazon expert. Jeff Thomas made this sensational Amazon detail page CV for Josh Justice. Who recently finished up managing Lego's ad budget and is looking for a new opportunity.

Amazon ads off Amazon look like this. Have you noticed a surge in Amazon ads across the internet? Thanks Joe.

Finally, another example of an honest Amazon agency. Firstly, we're the nicest nice Amazon agency. That goes without question. But after a year of horror stories from behind the curtain of the agency world, it's refreshing to see clients being rejected for the right reason. Thanks Jason.

Dishonest Amazon agency. Just after the above nice story, we get this. I think Elliott's main point here is some agencies will literally do anything to get money out of your pocket. £6k agency fee to manage £4k of spend. Thanks Elliott.

Be more transparent with your margins. We perform best for clients when they share more data on their sku level margins. If we're not on the same page and don't have full transparency, we're operating in the dark. Share as much as you can, and benefit because of it. Thanks Ryan.

Build Your Brand page? Another step pushing brands to be more brand like on Amazon. 4 key benefits. Thanks Prem.

B2B eCommerce sales up 12% in Europe. I was part of Amazon UK's initial Amazon Business team. A year or so after I left I had a great chat with Donal who was running the team. Small brands were building huge relationships with much bigger outfits because of the initial AB interaction. Thanks Jason for this piece.

Why 1 Garmin image has 2X CVR. I'm loving the stuff from Vizit and Jehan.

Do you test your images? This image converts more than 93% of others. Always test. We're continuously looking at clients conversion rates, despite being in charge of their advertising. Thanks Jehan.

Do you understand "click share"? If you don't, look at this example to get your head around the numbers. It'll impact how you advertise and could save you a lot of wasted cash on top placement obsession. Thanks Mansour.

Sponsored Display combo strategy. With all advertising, drawing the eye and the click is imperative. This helps. Thanks Destaney.

Different images for different retailers. Your customers vary from platform to platform. Certain people may hate Amazon. Others may hate online altogether. Adjust your content based on what customer avatar will be seeing it. I talk above this in the toys category here too. Thanks Jehan.

ChatGPT by Seth Godin. Thanks Kyle.

Top 5 placement increases sales by 99%. Content impacts rank. Largely due to CTR and CVR. Your content must evolve regularly in order to drive rank gains and conversion. Thanks Mike.

First party data in 2023 for-the-win. Why is Amazon's audience data so powerful? 38% share of online sales in one reason. Thanks Joe.

Brand refresh masterclass. I've shared this transformation many moons ago, but it's worth sharing again. Love this by Fox's ice mint. Thanks Jon.

Should you use Amazon DSP? As with many good questions, it depends. We're seeing great results with our clients without it. But Jason breaks down further thoughts.

5 storefront tips. I like to think about how you'd treat a customer walking into your store, if you had one, when building any virtual presence. You'd greet them and ask if they need help. What is their problem they are looking to solve today? Think about that when building online. Thanks Jason.

Client feedback. Occasionally I share something from a client. Btw, we recommend ourselves for A+ content, naturally ;)