Brand doesn't matter

Brand doesn't matter

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1. Grow Amazon market share with coordination, analysis & patience. Identify opps, understand product ranking issues & set goals. Thanks, Jason.

2. Does brand matter? A compelling argument that until you're big, it doesn't. Thanks, Rob.

3. Problem and solution. Love this example of how simple product businesses can be. Thanks, Parag.

4. Epic brand collaboration idea between IKEA and Patagonia. Midjourney, an AI image generator bot, created a hypothetical collaboration. Thanks, Eric.

5. Amazon to give UK vendors under GSCOP advanced notice for delistings. But "reasonable" notice period remains short. Sudden delistings still a challenge for vendors. Thanks, Martin.

6. 43 AI-powered tools that will help boost your productivity. I think Pencil could be quite good for ad creation. I also like Poised for sales people wanting to improve their skills. Thanks, Sam.

7. Friendly reminder: Amazon FBA fees change on January 17. But have you considered how these changes have improved seller benefits? Amazon has been working to improve seller experience and profitability with new features and programs. Thanks, Vanessa.

8. Want to improve Amazon advertising? Forget daily budgets, focus on "budget" ratios like TACOS. Agencies should aim for high sales-to-marketing spending ratios. Thanks, Phillip.

9. Celebrate a year of success with the launch of The Herbtender into Whole Foods Market. A team effort with special thanks to key members and the OG's who dreamt of what could be achieved. Thanks, Mark.

10. Is Amazon's 1P business dying? 58% of sales are now made by 3P sellers, but Amazon's strategy to maintain customer loyalty and top brands remains key. Thanks, Martin.

11. Brands make common mistakes when launching on Amazon like not taking account setup seriously. Not understanding Amazon's in-house processes, not understanding the market opportunity, not understanding competitor sales, and interpreting Amazon as a "product discovery" platform the wrong way. Avoid these mistakes by doing the right thing in the right order. Thanks, Elliot.

12. Unlock the potential of Amazon's Sponsored Brand Video with features. Like influencer use, commercial-grade quality, text overlay, and more. Thanks, Destaney.

13. Amazon is pushing to attract luxury fashion brands to sell on its platform. But many brands are concerned about brand dilution and lack of control. Amazon's catalogue is a mess and the tools available to brands to manage their products are broken, leading to duplicate and illegitimate listings. Better systems are needed for brand owners to take ownership and not rely on support tickets to make basic changes. Thanks, James.

14. Learn to read the data! Bid optimization and listings as landing pages will improve ROI on Amazon ads. Thanks, Elizabeth.

15. Get your products to sell more on Amazon. By bringing them to life and giving consumers confidence in their choices, use photography and videography to showcase your products with similar items to give them a better idea of what they're buying. Thanks, Jason.

16. Amazon plans to change its deal structure in 2023. Consolidating all deal types into one and ranking them based on the percentage delta offered to customers. Sellers may avoid deals and use advertising tools like AI to stand out. Thanks, Malte.

17. Want to reduce competition, ad spend, and risk on Amazon? Here's the winning strategy: focus on generic keywords for customer acquisition, then grow your branded keyword search volume from wowed customers. Thanks, Bryan.

18. Amazon has a new bidding scheme for warehouse storage. Sellers can "reserve" additional storage, stating how much they will pay for it, and Amazon will grant requests starting with the highest reservation fee. Performance credits are granted to offset reservation fees when inventory sells. The changes aren't as alarmist as Amazon made them out to be. However, there are concerns about the fairness of the scheme and what will happen during busy seasons. Thanks, Todd.

19. Amazon has started rolling out its second Buy Box across EU markets as part of the settlement of an antitrust investigation by the European Commission. The second Buy Box is only displayed if the offer is lower in price and higher in delivery speed or higher in price but faster in delivery. Expect more categories to be added in the coming days and weeks. Thanks, Martin.

20. Learn how to boost your Amazon brand with the Search Query Performance report. A powerful tool for keyword discovery & optimizing Sponsored Ad spend. Utilize it by identifying keywords with high conversion rates and prioritizing them in your campaigns for maximum impact. Thanks, Joe.

21. Amazon plans for a second Prime Day in 2023. Called "Prime Early Access Sale" with Spring Sales, Prime Day, and Black Friday sales in different regions. Thanks, Malte.

22. DSP drives value by increasing consideration across brand-aware shoppers. Increasing customer LTV by displaying relevant products, and remaining top of mind across relevant audiences. See what DSP can do for your brand! Thanks, Adam.

23. Seller Central now allows some categories to have three-level variation themes! This new feature is exciting for sellers with lots of variations as it allows combining style with size and color, resulting in more reviews, BSR, and sales history combined together. Keep an eye out for this option on flat files soon. Thanks, Vanessa.

24. Amazon's shift to mobile placements is making ad mastery more important than ever. With 5 of the top 6 positions being sponsored, organic sales are declining and will continue to decline. Ad management tools, like Samurai Seller, are becoming essential for sellers. Thanks, Aaron.

25. Discover the power of Amazon Marketing Cloud (AMC). With the latest launch of Sponsored Brands engagement & conversion signals, advertisers now have access to more insights, better measurement, and comprehensive attribution with AMC. A step ahead of competitors! Thanks, Dustin.

26. New Amazon ad type alert! Check out the latest update featuring store page ratings, review count, and a "follow" option for brands, all without leaving the search page. A great way to boost brand followers! Thanks, Yogesh.

27. New Sponsored Brands engagement and conversion signals now available in Amazon Marketing Cloud (AMC). Allowing advertisers to measure more holistic impact of their sponsored ads investments, perform more comprehensive cross-media custom attribution, and obtain a more thorough understanding of customer journey over the course of up to 12.5 months. Thanks, Jeffrey.

28. Amazon Smile program ends, but what was the potential impact when it first started? Learn about the potential impact of Amazon's charitable program and how it may have influenced customer's shopping habits. Thanks, Brett.

29. Hyper growth on Amazon requires new products. 5 ways to fuel growth with new SKUs: Adjacent Categories, Out Innovating Competition, Dominating Your Category, New Colors, Build For Your Customer. Thanks, Bryan.

30. Want to improve your ad conversion rate? Check your ad relevance and conversion rate - increase in ad relevance leads to 2x higher conversion rate. Thanks, Elizabeth.

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Thanks,

George

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