Amazon Week 50 - 2023

Author

George Reid
December 19, 2023

Our updates

Amazon is replacing 360-degree images with 3D models for product listings. The new feature allows brand owners to upload 3D models, making shopping more interactive. Existing 360-degree images will remain unless replaced by 3D models.

Amazon's Video Builder now allows showcasing up to three products in a single ad. The tool remains free and is designed for efficiency, creating compelling videos in minutes.

Amazon's Selection Recommendation dashboard will be deprecated from January 5, 2024. The tool, part of the Marketplace Product Guidance, provided insights into top-selling products, aiding brands and resellers in expanding their catalogue. The reasons for its removal remain unclear.

Discover the creativity in Amazon's new dog food ad. The innovative video ad is a must-see for pet lovers and marketing enthusiasts.

New metrics on Brand Impressions Share dashboard reveal customer interaction with competitor ads. The metrics show how often your ads appear in top search results compared to others. This data can refine ad strategies and optimize keyword targeting.

A Brazilian coffee brand's presence was boosted in just 20 days using a six-step strategy. The strategy involved keyword research, segregation, campaign creation, bidding, structure optimization, and introducing new ad campaigns.

Daily updates on LinkedIn and X here.

Case Study

This case study is another example of how effective PPC optimisation can significantly impact growth. With the right strategies, it's possible to witness immediate growth within the very first month. Let's explore this in greater detail: 

Community Updates

AI Custom Image tool boosts holiday campaign success. The tool's evolution and effectiveness in creating clean, descriptive images are highlighted.

Sponsored Brands are using targeting groups to boost brand awareness in Q4. They're testing creatives and evaluating keyword differences to optimise their strategies. The focus is on high-traffic, relevant keywords related to the brand and its products.

Amazon has launched Fit Insights. An AI-powered tool to improve product fit and reduce returns. The tool analyses returns data, size charts, and customer feedback, offering return health scores, benchmarking, customer insights, and size chart analysis.

Amazon has launched Sponsored Brands V4.0 for bulk sheets. Allowing users to manage multiple ad groups and use all ad formats. The update also enables custom bidding adjustments and creative asset updates.

Amazon's Product Opportunity Explorer tool gets an upgrade. New features include enhanced customer review insights, returns data, and improved impact analysis.

"Amazon — Market. Power! Monopoly?" documentary reveals Amazon's pricing tactics. The film follows four sellers navigating Amazon's complex pricing policies, showing how the company's size and power can inflate prices for consumers. It hopes to prompt policy changes.

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Read / Listen to last week's, or subscribe.

Thanks,

George

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