Amazon Week 49 - 2023

Author

George Reid
December 11, 2023

Our Updates

Amazon enhances budget scheduling for Sponsored Ads with hourly rules. The new feature allows for specific budgeting at different times of the day, providing insights into peak performance times and enabling optimised campaign performance.

Amazon DSP introduces "Overlapping Audiences" feature for advertisers. This tool replaces previous overlap reports, providing more detailed data and helping advertisers discover similar audiences to expand campaign reach.

Amazon now allows saving filter combinations for future use. This feature, available under the Targeting tab, streamlines ad targeting on the platform.

Amazon has launched "Add to Cart" metrics at the campaign level. The feature, currently exclusive to the US, aids in remarketing to customers who haven't completed purchases.

New feature optimizes video ads for better campaign performance. Sponsored Display now offers bid recommendations for video creatives, available to registered sellers or vendors globally.

Amazon introduced a "Low-inventory-level fee" for products with low stock. The fee aims to improve distribution efficiency and delivery speed, and reduce shipping costs.

Explore the Growth Opportunity Dashboard for revenue-boosting strategies. The new 'Drive Traffic' feature offers product recommendations to increase visitor counts. Check out the new page for data-driven traffic metrics.

New feature allows setting a lifetime budget for Sponsored Brand Campaigns. This can be done by specifying the campaign's end date.

Brand Impression Share Dashboard introduces new lost metrics filters. The update includes metrics like lost top-of-search sales and orders, now available at the keyword level.

Amazon's Sponsored TV offers a new way to reach customers and grow brands. It complements existing ad efforts, reaches streaming services, allows ad spend control, and offers TV quality creative. It also features interactive overlays for direct engagement.

Community Updates

Amazon ad success lies in a balanced use of all match types. Broad Match offers wide reach, Phrase Match targets specific phrases, Exact Match targets specific keywords, and Negative Match filters out irrelevant traffic. Over-reliance on one type can lead to missed opportunities.

Understanding Amazon's catalogue can be tricky. Especially when dealing with SKUs and ASINs. When launching a new SKU, you'll need to restart your ads. However, reviews, BSR, and keywords are tied to the ASIN, ensuring they remain even if an SKU disappears.

Amazon plans fee adjustments and supply chain updates for 2024. Changes include a $0.15 increase per unit sold, decreased fees for certain products, and new fees for low inventory. The changes may require strategy adjustments for sellers.

Review bombing is a growing issue on Amazon. With fake accounts posting false negative reviews. Despite Amazon's efforts to eliminate such practices, some may still slip through. Sellers are advised to respond promptly to negative reviews, foster positive customer experiences, stay alert for potential review bombing, and report any suspicions to Amazon.

Amazon introduces 'Arrives Before Christmas' feature for products. Advertisers should monitor this closely as it may impact campaign spending and conversion rates.

Our latest update to the Amazon Design Kit:

Mobile-Optimized A+ Premium Templates!

Now, your Amazon product pages will not only look stunning on desktop but will be tailored for mobile shoppers as well.

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Thanks,

George

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