Amazon Week 48 - 2023

Author

George Reid
December 04, 2023

Amazon extends "Dynamic bid - up and down" to manual campaigns. The company also suggests a percentage increase for top search placement. Adjustments to bidding and placement modifiers are crucial for campaign setup.

New product grouping feature enhances SD Contextual targeting. The feature groups suggested products by theme, making it easier to select targets. Manual selection is still crucial for relevance. Future export options and extensions to SP and SD targeting would be beneficial.

Amazon is now the largest delivery business in North America. Surpassing UPS and FedEx. The tech giant is expanding its fulfilment and transportation capabilities, pushing more brands to use its freight services. This strategy lowers operating costs and increases profitability.

Amazon brands increasingly use a pre/post "T5" discount strategy. Despite post-T5 CVR% decreases, brands with active deals continue to perform. The discount strategy is crucial for Q4 success.

Amazon Advertising introduces 'Add to Cart' metric for Streaming TV. This new feature allows users to track campaign yields and enables remarketing strategies for potential buyers.

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Thanks,

George

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