Amazon Week 47- 2023

Author

George Reid
November 28, 2023

Amazon's AI is revolutionising the way sellers interact with Seller Central. The AI recommends product categories based on listing information, prioritising customer experience over keyword matches. It also uses data from Meta's traffic to enhance its capabilities.

Amazon's data reveals brand stores have higher average order values and units per order. The key to this success is a strategic merchandising approach, focusing on driving conversions rather than listing every product. This involves featuring popular items and maintaining a simple site map.

Amazon's Sponsored Display Product Targeting now allows viewing of 50 individual product targets. The new feature offers four filter groups, making it easier for advertisers to launch and test.

Amazon's Sponsored TV is now available for all US accounts. Offering a new advertising platform. The service allows brands to display ads on Amazon's streaming services, with data showing viewers spend an average of 2 hours daily on the platform. The service also offers shopping integration and affordable campaign options.

Amazon has introduced new labels for ad opportunities on its platform. The labels, which include "Brand building", "New product", "Trending", "Forecasted demand", and "Benchmarking", are designed to help identify advertising opportunities based on customer engagement, product age, category trends, and historical data. The move aims to help brands reach a wider audience and boost sales.

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Thanks,

George

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