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- Amazon Week 46 - 2023
AMZ Innovate conference reveals key trends in Amazon's ecosystem. Major aggregators are divesting non-performing assets, while smaller ones struggle due to a lack of diversification. Brands are reassessing their product lineups and business strategies, with some exiting the market. Mid-tier brands face challenges, but also opportunities. Brands are diversifying away from Amazon to mitigate risk.
Amazon's Black Friday deals start a week early this year. Past data shows that increased traffic on shopping events doesn't always mean higher conversion rates. Christmas and Thanksgiving typically see low traffic and conversions, while traffic drops just before Christmas due to shipping deadlines.
Amazon's AI is revolutionising the way sellers interact with Seller Central. The AI recommends product categories based on listing information, prioritising customer experience over keyword matches. It also uses data from Meta's traffic to enhance its capabilities.
Amazon plans to sell cars. Starting with Hyundai, from 2024. The move expands Amazon's reach into another profitable sector, reinforcing its position as the 'everything store'.
Amazon partners with Snapchat to streamline shopping. Users can now buy Amazon products directly through Snapchat ads, using their default Amazon shipping and payment details. This move is a strategic response to evolving e-commerce and social media dynamics.
I call these "Storefront A+ Pages"
Dedicating a specific sub-page to one ASIN is going to be mega for conversion.
You have ZERO competitor traffic right now and you can shove all the benefits of THAT product down your prospect’s throat.
Perfect.
We've created 6 of them to get you going and paired them with the storefront homepage for you too.
Thanks,
George
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