Amazon Week 44 - 2023

Figma Holiday Kit

Author

George Reid
November 07, 2023

Explore the new Amazon Marketing Cloud sandbox. Simulate advertiser activities in a safe environment for learning, query iteration and more.

Broad Match is cheaper than Exact Match in Amazon PPC. Due to less competition and multiple search term angles. Test it by running identical broad and exact match campaigns.

TACOS isn't the key Amazon ad metric. Brands should focus on click-through rate, conversion rate, CPCs, market share data & driving incremental revenue.

Bids for Amazon's Sponsored Brands campaigns are surging 7-8 times higher than average. This could inflate average CPCs if advertisers follow these suggestions. It's crucial to base maximum bids on specific business KPIs and ad campaign performance.

Amazon has updated its eligibility requirements for Premium A+ Content. Brands must now have a published Brand Story module on all product listings and five approved A+ Content modules in the past year to qualify.

When most of the sales happen at the top of search, it makes sense to have a great image to draw the click.

I've collected hundreds of them for you and organised by product category.

The kit includes:

  • 26,000+ Designs and Ideas

  • 30 A+ Premium Figma Templates

  • Upgrade access to Storefront and Infographic kits

WE’VE ALSO JUST RELEASED A HOLIDAY KIT - only £30. See demo here.

Read / Listen to last week's, or subscribe.

Thanks,

George

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