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- Amazon Week 43 - 2023
Amazon's Q3 2023 report shows a 13% revenue increase. Despite a 19.7% drop in FCF LTM, EBIT rose by 348% and EPS by 236%. The biggest growth was seen in advertising (26%) and third-party sellers (20%).
Amazon Ads Unboxed event reveals key 2024 e-commerce trends. Gen-AI advancements, video advertising, and improved ad measurement are the top takeaways. The event also saw the launch of Prime Video Ads and Sponsored TV.
Pacvue represented at #unboxed2023. Discussing successful brand partnerships and Amazon's audience functionality. Key takeaways include the importance of collaboration between retailers, agencies, tech platforms, and brands, the potential of Amazon Audiences, and the need to start with clear business goals.
Amazon introduces AI-powered image generation for product advertising. The tool uses generative models to create unique, brand-specific images, aiding brands lacking lifestyle images and helping advertisers test creatives for improved click-through rates.
Amazon opens Sponsored Display ads to non-retail brands. The move allows sectors like hotels and restaurants to reach Amazon's audience.
Make use of Amazon's AB test feature for main images in less time, and for less money.
40 main image templates ready for you to customise in seconds.
Daniela Anavitarte Bolzmann posted about this. One of her clients stood to see $33k in incremental annual revenue based on a simple experiment with the main images.
It's a no-brainer to utilise this lever Amazon has gifted us.
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Upgrade access to Storefront and Infographic kits
Find an exclusive link for early access to our new kits, tucked away at the end of our training videos.
Thanks,
George
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