Amazon Week 42 - 2023

Storefront+infographic templates

Author

George Reid
October 23, 2023

Amazon aggregators aren't dead, they were just 2-4 years too early.

Amazon DSP update. Advertisers can now manage ad frequency across multiple orders with the new Frequency Groups feature.

New "Goals" for Sponsored Brands Campaigns. Choose between 'Drive page visits' to boost brand consideration, or 'Grow brand impression share' to increase discovery.

Amazon launches "Seller Export and Delivery". For low-cost shipping of FBA inventory from China to the US. Includes customs clearance, and door-to-door service.

Amazon introduces SB VCPM. With minimum bid amounts per country/ad type. View-based attribution to track customer interactions post-ad view.

Amazon rolls out Sponsored TV Ads. Full-screen, unskippable video ads in streaming content, including originals, live sports, and more. A new way for brands to engage audiences!

Amazon Design Kit

We’ve released both Storefront templates and Infographic templates. As an add-on kit. Available to current design kit customers.

As an advertising agency we’re seeing great success driving video ads to storefront sub-pages that focus on one particular product.

That being said our new Storefront Kit will also have what I call A+ Storefront pages.

Storefronts in Gallery View

Get started with our Amazon Design Kit, which includes:

  • 26,000+ Designs and Ideas

  • 30 A+ Premium Figma Templates

  • Upgrade access to Storefront and Infographic kits

Here’s a secret link to get early access to the new kits. Hidden at the bottom of our training videos. Hush hush.

Read / Listen to last week's, or subscribe.

Thanks,

George

RESOURCES