Amazon Week 41 - 2023

Storefront Template Launch

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Our Storefront Kit has just released. Members can now get 12 storefronts for £90 extra.

Amazon introduced a new feature for hourly campaign management. Allowing advertisers to set start and end times for rule-based budget increases. This can improve ROAS and campaign efficiency.

MYE now offers the ability to conduct A/B tests for supporting images. This feature allows users to compare the effectiveness of different images in achieving their goals. By running these tests, users can gather data and decide which images to use for optimal results.

Amazon has launched Feature Rotator ads on Fire TV. Allowing advertisers to run carousel ads on the most visible placement on the Fire TV Home screen. This enables app developers and content creators to drive discovery and engagement of their apps and content.

New update for Sponsored Brands. VCPM is now available as a campaign goal, along with CPC. Choose one goal per campaign, attribution based on clicks and views or clicks only.

Amazon now allows marketers to generate a single campaign report for multiple countries. Saving time and effort. Marketers can also choose their preferred currency for conversion.

Read / Listen to last week's, or subscribe.

Thanks,

George

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