Amazon Week 40 - 2023

AB test earns +$623

Author

George Reid
October 09, 2023

Thanks, Joshua!

Why split test content on Amazon?

This is why.

Want to split test in less time, with less effort, for less cost? Use our Amazon Design Kit -> http://amzdesignkit.com 

We'll give you thousands of examples to copy. We'll also give you A+ Premium templates. And best of all, with one small 10-day test, you could recoup the £90 investment immediately (+$623 in example above).

Amazon DSP Unveils 'Delivery Rate' & 'Budget at Risk'. Amazon's DSP introduces two metrics, showing how ads spend versus budget and pinpointing potential unspent funds. A crucial tool for advertisers to refine ad strategies. Thanks, Yogesh.

Dashboard shows top 10 products by keyword. Access the Search Query Details Dashboard to see competitive product prices and details for specific keywords. Refine campaigns, benchmark ASINs, and adjust strategies. Find it in the ASIN View tab. Thanks, Prem. 

Off-Amazon metrics are now in the placement report. But control is limited. Impressions and spending remain low as Amazon tests the feature. Thanks, Himanshu.

Auto-play custom images without extra cost. Amazon introduces a unique advertising feature for brands: auto-play custom images. When searching for products, users can now see these animated ads, offering a sequential showcase of what a product can do. Thanks, Gabriel.

Holiday creatives can boost your Amazon metrics. Using festive content can lift conversion rates by 25%, increase traffic by 30%, and raise order values by 20%. Tailored ads also improve click-through rates and enhance customer loyalty. Thanks, Daniel.

Read / Listen to last week's, or subscribe.

Thanks,

George

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