Amazon Week 39 - 2023

Author

George Reid
October 03, 2023

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Watch the video here for the updates.

Content can get stale. Refreshing it can engage consumers, optimize for Amazon's algorithm, and boost brand image. Simple tweaks, like improved images or mobile interface, can significantly drive sales. Thanks, Daniela.

Amazon upgrades bid adjustments with scheduling. The feature aims to optimize campaigns by timing bids to peak ad performance hours. It's also paired with a new hourly campaign report, giving insights on ad effectiveness. Thanks, Himanshu.

Amazon DSP UI gets significant tweaks. KPI-driven bidding replaces the old budget-focused system in Amazon's DSP UI. New goals include awareness, considerations, and conversions. A shift towards more precise campaign targeting. Thanks, Destaney.

Amazon cancels 2% fee for Seller Fulfilled Prime. Ahead of an FTC lawsuit, Amazon drops the planned extra charge for 3P sellers. Thanks, Jon.

Scroll all updates here.

Read / Listen to last week's, or subscribe.

Thanks,

George

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