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- Amazon Week 37 - 2023
Amazon shoppers take 25.9 days to purchase. Far longer than the 8.2 days most guessed. This data could influence Amazon's advertising tactics. Reconsider bid adjustments, expand time frames, and integrate DSP into budgets for a more nuanced approach. Thanks, Destaney.
Amazon's A9 Algorithm is set for a major shakeup. Amazon is upgrading its search with AI. Forget keyword stuffing; the new system understands context and matches queries to products in a smarter way. Existing keyword tools may become outdated. Thanks, Kevin.
Amazon Accelerate Updates: Prem consistently posted updates across the event. Including Amazon's Accelerate conference introduced "Amazon Shipping", Amazon's Enterprise Solutions Just Got Better for Small Businesses, and Amazon's Next-Level Tools Unveiled at Accelerate Day 2. Jon Elder also posted a great summary, see here.
Amazon Enables Video in Store Campaigns for Brands. Clicking individual products leads to their respective detail pages, offering brands a richer ad experience to highlight product collections. Thanks, Yogesh.
Amazon's SnS feature now stands out on product pages. Coupled with new coupons and a dedicated dashboard, it's a game-changer for sellers. Think less one-off sales, more steady income and loyal customers. Thanks, Himanshu.
Scroll all updates here.
We've added the ability to select/view multiple categories or content types at the same time
Case used: I want to see all A+ and storefronts from the grocery and kitchen category. Because that's what I sell in and where I have weak content.
Thoughts?
Experimenting with Figma Templates for our Amazon Design Example customers.
We've got ~20 designs fully made. Which you can come in and customise.
Allowing you to have A+ Premium uploaded in under 10 minutes.
We have over 25,000 ideas and inspirations for you. Get yours now!
FREEBIE: If you subscribe, you get free A+ Premium Figma Templates that are fully customisable.
Thanks,
George
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