Amazon Week 36 - 2023

Amazon ai listing generation

Author

George Reid
September 12, 2023

Amazon granted us access to new AI for listing generation. Quickly generate titles and bullets. But be wary. This isn’t going to sound anything like your brands tone of voice. And it’s unlikely to understand your customer and keywords as well as your own copywriter with GPT might. Thanks, Prem.

Shopify flexes muscle in Amazon 'Buy with Prime' deal. Shopify resisted Amazon's plans for data integration, asserting its role as a key e-commerce player. The new app allows for some mutual benefits, but the power dynamics are clearly shifting. Thanks, Martin.

Targeting issues can make or break your Sponsored Brand ads. Incorrect ad placements can lead to wasted ad spend. Mastering negative keywords curbs needless spending. Thanks, Jeffrey.

Risks of Using Amazon Authorized Resellers. While authorized resellers on Amazon offer convenience, they often shortchange your brand. Cutting corners to profit may limit growth. For many, in-house management or an agency offers better brand expansion and full margins. Thanks, Jason.

Sponsored Ads on Amazon Are Becoming More Tailored. Amazon is using your shopping trends to show more personalized ads. Good news for PPC and shoppers, but it may limit reach. Thanks, Himanshu.

Amazon is rolling out a new badge indicating items that are often returned. Earning this badge can adversely affect product reputation, making recovery challenging. Thanks, Prem.

Our team experimented with DTC pages for our Amazon Design Examples site.

We search. We sort. We share. You swipe.

We have over 270 DTC images for your inspiration! Get yours now!

FREEBIE: If you subscribe, you get free A+ Premium Figma Templates that are fully customisable.

Read / Listen to last week's, or subscribe.

Thanks,

George

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