- George's Blog
- Posts
- Amazon Week 34 - 2023
Beware of the 'fixed fee' loan trap. These seemingly sweet deals, like a $100k loan at a 9% fixed fee, can trap you. Dive deeper and you'll find its APR isn't 9% but a staggering 104%! Thanks, Bill.
Amazon's dropping new features and they're big ones. Amazon rolls out outcome-based campaigns with two sharp tools: ‘Drive Page Visits’ for enhanced traffic and ‘Grow Brand Impression Share’ for brand prominence. Plus, describe a product in 100 words, and Amazon’s AI will craft your title and details. Thanks, Mansour.
Creators now push product picks on detail pages. When you search, creators related to that category pop up with their top recommendations on product detail pages. Thanks, Prem.
TikTok unveils "Search Ads Toggle". Allowing advertisers to target users searching for specific products or brands. This feature isn't standalone but extends from TikTok's video ads. Thanks, Samantha.
Amazon's new search tweak is a game-changer. Amazon now lets you sift through size options right from a single search result in the app. A small feature, but big on convenience. Thanks, Adam.
Talking to Amazon? Get to the point, fast. Keep it short, lean on numbers, and be clear about what you want. Thanks, Jon.
Scroll all updates here.
Kevin King’s email this week is perhaps his best since launch. Not only sharing some chatGPT Amazon spreadsheet ideas but naturally he’s kindly pointed folks in the direction of our Amazon Design Examples.
Why he talks about naked girls at the start, I don’t know. You decide.
Thanks,
George
RESOURCES