Amazon Week 33 - 2023

Author

George Reid
August 21, 2023

Amazon's diving deep into AI for Customer Reviews on PDPs. It's live for a subset of U.S. mobile shoppers, showing overall sentiments and details on specific product traits. Keep an eye on your U.S. listings' conversion rates. This shift could redefine your ratings and reviews strategy. Thanks, Guru.

Amazon Ads are now showing up off-site. US shoppers get Prime details, ratings, and pricing, making purchasing a breeze. For advertisers, it’s a chance to tap into Amazon-trusting audiences even off-site, upping sales potential. Thanks, Jeffrey.

My Amazon Guy unjustly portrayed Pakistani freelancers. Pakistan's immense talent pool isn't defined by one person's misconception. Everybody deserves respect, not defamation. Thanks, Hammad.

Check out Amazon's new in-house Translation tools. Perfect for non-English markets. Services include localized video subtitles and text translation of up to 1000 characters in multiple languages. Thanks, Himanshu.

This UGC factory is wild. The future of Amazon Live? Could this work in Europe or America? Would you want a job there as an influencer? Or do you just rent a space? WeWork for influencers sort of thing. Thanks, Linus.

Scroll all updates here.

Storefront ‘Follow’ boosts traffic/sales: Brands can directly notify followers about new products and promotions, increasing traffic/sales.

We have 27 examples of Storefronts with “Follow“ ideas along with over 700 examples of Storefronts that you can steal here: https://creatives.georges.blog/

And we’re about to introduce A+ Premium templates for all licence holders very soon. These templates are fully editable. Saving your design team hours. And money. The initial beta I shared last week has been received very well…”this is awesome!”

Read / Listen to last week's, or subscribe.

Thanks,

George

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