Amazon Week 32 - 2023

Author

George Reid
August 14, 2023

Structure. Lessons from 30 audits last month. It's more crucial than you think. Last month, auditing 30 accounts, most lacked product-level portfolios. Many mixed product and category targets in one ad group, and most had no clear branded/non-branded segregation. Thanks, Prem.

Good $5 investment. I ask Brett every time I’ve got an Amazon backend question. Thanks, Brett.

Amazon's "Revenue Calculator" offers a detailed fee breakdown at the ASIN level. Making it easier for sellers to understand their costs. It also lets sellers manage service add-ons, providing a clearer view of earnings and net margins. Thanks, Yogesh.

Brands often misuse Amazon's A+. While Amazon reports an 8.5% conversion increase with A+ and over 20% with A+ Premium, a test show a 14-200% jump. Amazon's stats mix in brands that are slacking on content quality. Thanks, Daniela.

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Top Design

Amazon's 'Subscribe & Save' opportunities are a great hook and an easy route to repeat customers. This A+ design is good - check out my thoughts on it.

Get 25,000 more Amazon design examples: https://creatives.georges.blog/.

And we’re about to introduce A+ Premium templates for all licence holders very soon. These templates are fully editable. Saving your design team hours. And money.

Read / Listen to last week's, or subscribe.

Thanks,

George

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