Amazon Week 31 - 2023

Author

George Reid
August 07, 2023

Amazon's now beta testing AI Listing Generation for sellers. This feature, housed in Seller Central, could streamline the listing creation process for sellers, making it more efficient. However, it's still in its infancy, so its reach and functionalities are limited. Thanks, Yogesh.

Sponsored Display ads: a must for every brand. They might seem disruptive, but the key lies in understanding your goals. Unlike keyword-focused ads, display ads follow customers around, nudging them towards purchase. Segmenting your ads for optimal control and performance is critical. Thanks, Destaney.

Amazon's Brand Analytics tools just got a tidy upgrade. The features are now organised under Search Analytics and Consumer Behaviour Analytics, hinting at possible new additions. Thanks, Himanshu.

Mobile optimization is slipping through your fingers. More than half of sessions are on mobile, yet brands trip up by having small fonts, stuffing in too much text, or not captivating enough. These missteps could be costing conversions. Thanks, Jason.

Amazon's introduced the Rest of Search Placement Multiplier. Now apply bid adjustments for rest of search placements, much like for top of search and product page placements. You can boost bids by up to 900% and it works for all targeting types and strategies. Thanks, Mansour.

Scroll all updates here.

Top Design

1 benefit of Brand Stories you can’t ignore:

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We have 600 examples that you can steal here: https://creatives.georges.blog/

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Thanks,

George

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