- George's Blog
- Posts
- Amazon Week 30 - 2023
Amazon Week 30 - 2023
George Reid
August 01, 2023
Amazon Week 30 -2023
Agency red flags. I started an article on why paying big agencies extra money for office space, travel, conferences, and expensive local talent, wasn’t necessary and you wouldn’t get better results in return. You just paid more. We recently had a lead comeback after a year with a big US player. We charge $3k/month less and have identified endless missed opportunities we can work on immediately. This article supports my arguments on why big isn’t better further.
An Amazon ad agency should simplify. Not complicate. You shouldn't need to worry about keyword targeting, bid adjustments, competition analysis, or market research. Your agency should need just four things from you: product goals, margins, ad budget, and stock position. Thanks, Elizabeth.
Amazon Retail is limited in growing your business. Growth is the result of your advertising investments on and off Amazon. Thanks, Martin.
Tackling 5,000 incomplete ad campaigns? A clever use of tags and filters on Ad Console came to the rescue. A touch of structured nomenclature and impression filters swiftly pointed to the incomplete ones. Thanks, Adam.
Understanding your market share on Amazon is crucial. Without this, you're flying blind, unaware of your performance against competitors or whether your category is growing or declining. Thanks, James.
Scroll all updates here.
Top Design
RYZE Superfoods' unique ad combo. RYZE Superfoods nails its ad by fusing a simple product image with the Apple Notes app look. A quick screenshot, add the product, and voila! Just remember to avoid redundant info in your headlines and bullet points. Thanks, Dennis.
We have over 2100 infographics ideas and examples. Get it now here!
Thanks,
George
RESOURCES