Amazon Week 28 - 2023

Author

George Reid
July 18, 2023

Get A+ Premium access faster. Publish a brand story across your ASINs and get 15 A+ submissions approved in a year. Not enough products? Just replicate your existing A+ content until you hit the target. Thanks, Mansour.

Amazon Ad Console introduces brand new metrics. The ad console now enables tracking of Branded searches, Add to Carts, and more. Currently in beta, these fresh metrics roll out at campaign and target levels. From DPV to Video completion rate, get ready for insightful data. Thanks, Prem.

Increase CTR through testing. Changing main images can have an immediate impact on your product pages, resulting in double-digit CTR improvements. This isn't just for the big players - small, up-and-coming brands are seeing the same great results. Thanks, Daniela.

Prime Day smashes records. 375+ million items sold worldwide over two days. Prime members saved over $2.5 billion on deals across Amazon. Thanks, Amazon Ads.

Enjoy our Amazon news feed, where we added up to 60+ posts from LinkedIn and Twitter every week. Filter based on your favourite creators and save hours of scrolling. Feed.

Top Design

Benefits of having great packaging for your products:

Brand Enhancement: It’s the first physical touch point many customers have. Make it good.

Product Protection: Good packaging ensures your product's safety during shipping and handling.

Marketing Boost: Packaging plays a key role in marketing, especially in the era of social media and unboxing videos.

We have over 800 examples of Packaging Designs and Ideas. Get it now here!

Read / Listen to last week's, or subscribe.

Thanks,

George

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