Amazon Week 27 - 2023

Author

George Reid
July 11, 2023

Amazon takes Sponsored Brands video ads to streaming TV. Your video ads can now reach audiences on devices like Fire TV, pre, mid or post-stream. Choose to place ads on or off Amazon, with off-site placements targeting streaming TV and cost by VCPM. Thanks, Prem.

Prime Day's around the corner. Prime Day's hourly metrics on Amazon resemble regular days but with more variability. Overnight, low volume; morning, CVR peaks; afternoon, strong orders; evening, declining ROAS. Thanks, Joe.

Amazon is testing an 'Overall Pick' tag on its search results. An endorsement for the most preferred product. This applies to both sponsored and organic listings. It's also showcasing 'Honorable Mentions' with 'Popular Brand Pick' tags. Thanks, Cassidy.

Amazon adds an attention icon for ineligible ad SKUs. Perfect for sellers juggling numerous campaigns - it's an easy way to spot the ones that need a look-in. Thanks, Yogesh.

Amazon's “Upcoming Deal” badges spotted on products. Worth evaluating performance before and during the deal with this new placement. Thanks, Adam.

Amazon’s revamped FBA Return Insights dashboard aims to reduce return rates. Showcasing return rates per product category, top returned ASINs, and main reasons for returns, this tool could help you tweak your game and boost customer satisfaction. Thanks, Himanshu.

Top Design

Benefits of having a “Follow“ banner in your Storefront:

Loyal Customer Base: Allows you to build a loyal customer base by engaging customers who have expressed interest in your brand.

Targeted Marketing: You can send personalized marketing messages and promotions directly to customers who follow your brand, leading to higher conversion rates and increased sales.

We have over 700 examples of Storefronts, along with them, examples of “Follow“ banners. Get it now here!

Read / Listen to last week's, or subscribe.

Thanks,

George

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