Amazon Week 26 - 2023

Author

George Reid
July 04, 2023

Amazon Week 26 - 2023

Amazon's testing new SB TOS feature. Displaying multiple brands on keyword search. Only in select markets right now. Thanks, Prem.

Build a Amazon PPC funnel. It’s not just about showing up; it’s about standing out before the customer even hits the aisle. Don’t let your product drown among others; be the brand customers search for. Think long term. Thanks, Destaney.

Amazon's DSP Forecasting Widget eases creative strain for DSP advertising. Prioritise based on the product category and audience impact. Forecasts for existing line items are auto-generated. Future updates include video and audio duration-based forecasts. Thanks, Danilo.

Amazon's Small and Light program is dead. Replaced with lower fees for sub-$10 items. No more slow shipping, all these products will now have PRIME speeds. Fees have dropped by an average of $0.77 per item for regular FBA items under $10. While those previously on Small and Light will pay around $0.30 more. Thanks, Joshua.

Top Design

Benefits of having a Direct-To-Consumer (DTC) store:

Customer Control and Data: DTC storefronts let brands control the customer experience and gather detailed user data, improving marketing and business understanding.

Better Profit Margins: Eliminating middlemen and reducing complex operations can lead to improved profit margin.

Greater Reach: DTC allows brands to sell directly to consumers online, enabling global reach.

We have over 270 examples of DTC stores. Get it now here!

Read / Listen to last week's, or subscribe.

Thanks,

George

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