Amazon Week 25 - 2023

Author

George Reid
June 27, 2023

Beware of faulty Prime Day advice from Amazon consultants and agencies. Not all guidance is gold; discerning the genuine from the flawed is critical for success. Thanks, Jon.

Amazon added four fresh metrics. Last year's impression, clicks, spend, and CPC. For now, it's exclusive to SP campaigns, but SB and SD are next. Thanks, Prem.

Amazon's Cross-Channel Planner. This tool segments your audience into Conversion and Loyalty, Consideration, and Awareness Opportunities, giving a detailed view of your potential market. Gain demographic and behavioural insights, and analyze detailed metrics for your products against any category of interest. Thanks, Mansour.

Amazon's rolled out 3 new 'Amazon's Choice Badge' types. These badges: 'Overall Pick', 'New Arrival Pick', and 'Popular Brand Pick' boost click-through rates, benefiting new arrivals and popular brands. Could be a game-changer for new sellers. Thanks, Yogesh.

A+ Deep Dive of the Top 100 Best Sellers in the Collagen Peptides category. Read our post.

Sponsored Display Video (SDV) not hitting the mark. Sponsored Display Video campaigns might attract new-to-brand orders, but they're costly and not profitable. SDV and SBV have different performance attributes, so don’t try to replicate successes. It might work for raising awareness with tight monitoring, but not for boosting sales or lowering ACOS. Thanks, Prem.

Amazon rolled out a "Buying multiple items?" buy box. Simplifying the process of adding multiple variations of a product to your cart with just a few clicks. Thanks, Yogesh.

Amazon's new tool. Rapid Retail Analytics gives 1P vendors real-time insights. Vendors now get hourly sales, inventory, and traffic data for smarter decisions. Plus, it lets vendors compare actual vs. target performance for improved outcomes. Thanks, Yogesh.

$300 million on Amazon in 7 years. Simple Modern's journey from a marketplace seller to a retail vendor on Amazon highlights unique pros and cons for both. Thanks, Bryan.

Top Design

Benefits of having a comparison module on your A+ content:

Educates Consumers: It helps educate customers about your product's features, keeping them engaged with your brand rather than navigating to competitors' pages.

Competitive Edge: Using a comparison module helps you stay competitive, as it's a tool commonly used by successful brands on Amazon.

We have over 50 examples of comparison modules. Get it now here!

Just dropped the price to £90.

Read / Listen to last week's, or subscribe.

Thanks,

George

RESOURCES