Amazon Week 22 - 2023

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Top posts

1. Amazon’s brought 'Cost Control' into Sponsored Display Campaigns. No more manual bid editing - set your desired outcome and let Amazon do the bidding. Thanks, Yogesh.

2. Amazon's ramping up seller identity checks. Stamping out counterfeiters by re-verifying seller identities. An inconvenience for some, but a worthy cause in the grand scheme. It's about keeping it legit, making Amazon a safe space for buyers and sellers alike. Thanks, Marketplace Pulse.

3. Amazon rolled out new budget rules for Sponsored Brands. Now you can steer your budget based on Top-of-search Impressions share % and % of New-to-Brand sales. Thanks, Himanshu.

4. Amazon's AI is now playing spot the difference with similar products. They're popping up on your product images as white-circled suggestions. And they're not for sale - these recommendations are organic, at least for now. Thanks, Yogesh.

5. Amazon can crank your bid up to 100% based on conversion chances. So a 5% increase on a $1 bid could spiral to $2.10. Thanks, Himanshu.

Read all of my top posts from last week here.

Top Design

Benefits of having great product shots:

• Boosts Sales: High-quality product images significantly contribute to driving sales and improving conversion rates.

• Builds Trust: Clear visuals allow customers to see exactly what they are buying, reducing any uncertainties and leading to increased customer confidence.

• Improves Understanding: Great product shots help customers better understand the product.

We have over 1600 product shots in our portfolio. Check them out here! 

Just dropped the price to £90.

Read / Listen to last week's, or subscribe.

Thanks,

George

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