Amazon Week 21 - 2023

"Subscriber count spiked...

Week 21 - 2023

Top posts

  1. Subscribers boost. We tested Amazon's Subscribe and Save Coupon and, voila, sales are up, conversions are better, and our subscriber count's spiked. Thanks, Yogesh.

  2. Time to rethink your PDP defence strategy. Traditional methods just aren't cutting it anymore. You need SB and SD Video campaigns, a killer Brand Story, plus A+ and Premium A+ content. Thanks, Prem.

  3. Budgeting just got smarter on Amazon. Amazon's stepped up its game by allowing SB (including video) budget rules to be set based on top-of-search impression share % and % of sales NTB. Not yet on SP, though. Thanks, Prem.

  4. Amazon's 'Manage Your Experiments' just got an upgrade. Amazon's rolled out a smoother MYE experience, auto-choosing optimal settings for your A/B tests. More time for crafting content and less for test setup. Thanks, Prem.

  5. Packaging creativity can give your product a life of its own. From form factors to retail marketing and in-store experiences, innovating in packaging can surprise and captivate your customers. Brands that get creative with packaging ideas make their products stand out big time. Thanks, Eye for Retail.

Read all of my top posts from last week here.

Top Design

Benefits of having great packaging:

  1. Enhances Brand Image: Top-notch packaging fosters a premium brand image, conveying a sense of quality and attention to detail.

  2. Customer Experience: Attractive, easy-to-open packaging enhances the unboxing experience, increasing customer satisfaction and the likelihood of repeat purchases.

  3. Boosts Marketing Efforts: Exceptional packaging doubles as a marketing tool, aiding brand recognition, product differentiation, and prompting word-of-mouth advertising.

We have over 800 packaging images in our portfolio. Check them out here! 

Just dropped the price to £90.

Mini Case Study

Slow and steady wins the PPC race. Our consistent strategy pumped up monthly PPC sales by 4.7x, even dropping ACOS by 10%. We did it by using a solid campaign structure, best practices like bid optimisation and negative targeting, bespoke strategies for each product, using Amazon's new features, and optimising listings for conversion. Thanks, Himanshu.

Read / Listen to last week's, or subscribe.

Thanks,

George

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