Amazon Week 20 - 2023

Advertising | Design | Subscribe

Top Posts

1. Discover Amazon traffic secrets of 2022. Search dominates sales, email conversion rates soar, social media drives awareness, extra product sales rise by 24.5%, and video excels in cross-selling. Thanks, Prem.

2. Variety & Size' attributes are now highlighted in Amazon search. Amazon's new feature is a game-changer in the Beverages Category. Now, it displays the 'Variety & Size' attribute with product details in search results, helping buyers choose the perfect drink. Thanks, Yogesh.

3. Amazon's first page: ads dominate, organic listings squeeze in. Compared to last year, "dog toy" search results show similar ad saturation, with 4 of the top 5 sections being ads. Sponsored and organic listings mingle above the fold, followed by 9 rows of pure organic. Thanks, Joe.

Save hours of scrolling by reading my curated fee of top posts this week here.

Top Design

Benefits of having lifestyle images for your product:

• Enhanced storytelling: Lifestyle photography captures authentic moments and emotions, allowing you to tell a compelling story that resonates with your audience.

• Relatable and aspirational: Lifestyle photography creates relatable visuals that inspire and connect with viewers, making them feel a personal connection to the brand or product.

• Engaging and shareable: Lifestyle photography grabs attention and encourages social sharing, increasing brand visibility and fostering organic engagement.

We have over 9000 lifestyle images in our portfolio. Check them out here! Just dropped price to £90.

Read / Listen to last week's, or subscribe.

Thanks,

George

PS: I’m sharing Amazon design reviews every day on all week. 4-hours a day. Just Amazon ideas, tips, and strategies.

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