Amazon Week 19 - 2023

ToS Case Study

Author

George Reid
May 15, 2023

Top 5

  1. Brand logos are now featured on Amazon's Product Detail Pages.

  2. Interactive Video Ads hit Freevee. Amazon's DSP now lets advertisers add nifty calls-to-action to their videos.

  3. Top of Search Adjustment in PPC campaigns boosted revenue by $1.3k and reduced ACOS by 10%. Case study.

  4. Client halted ads on 10 ASINs and suffered a loss of £5432 in ad sales and an additional £1600 in organic sales. Chris mini case study.

  5. Amazon Inspire's new TikTok-style shopping ads. This completely ad-centric platform is now accessible to all.

See every notable Amazon post from LinkedIn and Twitter in our Feed. I found 40+. It’ll save you 2-hours of scrolling this week - minimum.

Top Design

3 Benefits of having an infographic on your PDP:

  1. Clear Understanding: Infographics simplify product information.

  2. Engagement Boost: Attractive visuals increase customer interest.

  3. Higher Conversions: Infographics effectively display product value, driving sales.

We actually made this. A+ was stunning too. Message [email protected] and she’ll send it over. She’ll be annoyed as she’s too busy, but I’ll have a giggle as she stresses out.

View 2120 infographic’s here.

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Thanks,

George

PS: I’m sharing Amazon design reviews every day on Twitter all week. 4-hours a day. Just Amazon ideas, tips, strategies.

RESOURCES