Amazon Week 14

A+ Premium Obsession

Author

George Reid
April 11, 2023

Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant. View every email here.

Top 5

  1. Amazon's stepping up its game with "Prime Try before you buy". Letting you choose up to 6 items to test at home. Keep the ones you fancy, and return the rest – but only for clothing, shoes, jewelry, and accessories. Thanks, Prem.

  2. New Amazon beta for off-site ads. The trial uses existing campaigns, served on Amazon's partner sites, with all clicks covered by Amazon. Thanks, Alexi.

  3. 60% of US retail sales were influenced digitally. It's projected to hit 70% by 2027. With the digital shelf becoming more critical for consumer packaged goods (CPG) brands, staying visible is vital. Brands must adapt, optimize, and analyze their online presence to succeed. Thanks, Mert.

  4. AMC Console and AMS Console are now integrated. This spiffy update streamlines your workflow. Thanks, Jack.

  5. Scroll past images with ease. Amazon tests a nifty feature allowing users to scroll past product images without clicking. Smooth and efficient for busy shoppers. Thanks, Prem.

Top Design

I’m becoming obsessed. Hours have been spent today working on 2 A+ Premium pages for clients.

The thing is, I can’t expect my designers to be copywriters. But copy plays such a vital role in the page.

Creating benefit driven points to accompany sexy designs. This truly makes the perfect page.

It’s all about the perfect process. So, I’m now working on building ChatGPT prompts for clients. Empowering them to deliver us with perfect points. Which we can then role into content.

Meaning: better content in less time.

I’m also realising, this process is all about providing examples to the designer. Mood boards are a big part of our new process. I’m using our portfolios A LOT.

And the designers are finding it so much easier.

Anyway, that’s my mini design based vent on how I’m gently watching my mind drift away.

Other Learnings

  1. Maximise ad spend: DSP data via Ads API. Unveil hidden opportunities and make data-driven decisions for better reach, CVR, and profitability. Thanks, Dustin.

  2. Exceptional design and originality. Discover how Shmelt Studios reimagined the Starbucks experience, creating an emotional connection with customers. Thanks, JJ.

  3. Unlock extra orders with this simple hack. In only 8 days, the campaign achieved 19 additional orders and an ACoS of 30.87%, surpassing the client's target. Thanks, Yogesh.

  4. Sometimes, paying a higher cost for ad placements on Amazon can bring benefits. Like better brand awareness, unclear attribution, retargeting opportunities, and improved LTV. Thanks, Destaney.

  5. Store Insights can help you access. Like individual store traffic, purchase data, and more, all within the Ad Console. Learn about valuable data points such as visitors, traffic sources, and performance by page. Thanks, Adam.

  6. Discover Amazon's surprising competition. As more consumers start their searches on Amazon, omnichannel retailers like Walmart are gaining traction. With platforms like YouTube, Instagram, and TikTok also emerge as go-to search spots. Thanks, Dean.

  7. Unlock Flat Files' edge over Amazon's Seller Central UI. Get complete control over your listings, add more details, and optimize your product discoverability with this mighty tool. Thanks, Vanessa.

  8. Amazon vets stay top dogs, despite the odds. 20% of top 10k US sellers hold strong for 7+ years. Key? Brand-building. Thanks, Joe.

  9. Untapped Goldmine: Amazon Int'l Sales. Simple Modern predicts international Amazon sales could rival US sales, with 91% US traffic from Europe, Japan, Canada, Mexico, and Australia. Higher growth, less competition – massive potential! Thanks, Bryan.

  10. Amazon's rise ignites a competition frenzy. Amazon's Global GMV nearly doubled, pushing it to potentially overtake Walmart in the U.S. The surge prompts increased ad spend, analytics, and diversification among competitors. Thanks, Russ.

  11. Ads reveal hidden gems on Amazon. Master Amazon Advertising with Advertised Products and Purchased Product Reports. Unearth opportunities, enhance performance, and boost sales. Thanks, Mansour.

  12. Crack open a custom Amazon Brandstore! Create a unique shopping experience for fans with a tailor-made Amazon Brandstore, just like Disney did for their 100th anniversary. Stand out and keep customers coming back for more. Thanks, Shakbhoz.

  13. Maximizing ad returns. It's all about testing, tracking, and tweaking. Keep an eye on Total Sales, ACoS, TACoS, and Ad Sale % to strike the perfect balance. Thanks, Elizabeth.

  14. Tricky Amazon ToS puzzle has sellers stumped. Don't be fooled by the seemingly simple image—it's not all black and white when it comes to Amazon's site standards for product photos. Thanks, Jon.

  15. AI ads: amazing or alarming? Generative AI tempts marketers with ultra-personal ads, pushing ethics. Benefits? High conversions. Risks? Chaos. Solution? Ethical guidelines, ad-blocking tech. Thanks, Mike.

  16. ELF Beauty conquers the Amazon Canada homepage. A true testament to teamwork, this collaboration between ELF and Amazonians is pure magic. Thanks, Rina.

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Thanks,

George's Blog

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