Amazon Week 13

Author

George Reid
April 03, 2023

Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant. View every email here.

Top 5

  1. Amazon's new Brand Impression Share dashboard. Currently in beta, offers a detailed analysis of your brand's top-of-search impression share, allowing for informed bidding strategies and ad campaign optimization. Thanks, Himanshu.

  2. Amazon Advertising's cost per click (CPC) for Sponsored Product ads has risen significantly over the past few years. So far, 2023 shows a notable increase, impacting advertising strategies. Thanks, Joe.

  3. Boost conversions from 15% to 30% using Store Spotlight for branded keywords. Strategy from Mansour Norouzi directs traffic to store pages, increasing average order value and reducing exposure to competitors. Thanks, Umit.

  4. Amazon releases new "Brand Profiles" feature for Ad console. Create a consistent brand presence by updating the logo, name, tagline, and description in one place. Amazon tests content on different placements for better brand storytelling. Thanks, Himanshu.

  5. 60% of US retail sales were influenced digitally. It's projected to hit 70% by 2027. With the digital shelf becoming more critical for consumer packaged goods (CPG) brands, staying visible is vital. Brands must adapt, optimize, and analyze their online presence to succeed. Thanks, Mert.

Top Design

I can’t showcase this in high-res in email, but you get it. Whilst most of you are out here thinking how quickly you can get a storefront up on Amazon, Rael are taking their time.

They’re thinking, “what does this store, this touch point, tell the customer about us?”

You can get 700 more examples here.

In the coming month we’re building our sponsored display ad portfolio, and our brand story portfolio.

You can get them both for £10 by clicking above. That’s a £20 discount on the launch price. Goes up to £15 in 24-hours.

All portfolios are now lifetime access. You get more ideas every month.

Other Learnings

  1. Fix ad spend waste and inefficiencies to spend less and sell more. Focus on high-click, non-converting keywords, underperforming variations, and search terms. Tweak placement adjustments and dynamic bidding, plus keep an eye on broader match types with high ACoS. Thanks, Elizabeth.

  2. Fantastic ad. Thanks, Noel.

  3. Find the balance: broad vs long-tail keywords. Mix broad keywords with long-tail ones for optimal results. Focus on high-converting, low-CPC long-tail keywords, while using broad and phrase match for evergreen research. Thanks, Destaney.

  4. Why should you target your own branded keywords? Not doing so can give competitors an opportunity to steal your customers. Thanks, Adam.

  5. Amazon's skyrocketing markets. Dive into the fastest-growing markets for the e-commerce giant and learn what's driving their success. Thanks, Marketplace Pulse.

  6. Stand out on Amazon by telling your brand's story on product detail pages. Connect with shoppers, showcase your lineup, and increase sales. Thanks, Mansour.

  7. Delve into these fascinating ways to use Amazon Marketing Cloud. Lifetime Value, Ad-Attributed Branded Searches, Cost-Performance, and Frequency/Exposure Analysis. Thanks, Joe.

  8. Maximise ad spend: DSP data via Ads API. Unveil hidden opportunities and make data-driven decisions for better reach, CVR, and profitability. Thanks, Dustin.

  9. Exceptional design and originality. Discover how Shmelt Studios reimagined the Starbucks experience, creating an emotional connection with customers. Thanks, JJ.

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

RESOURCES

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