Amazon Week 12

Each week you’ll receive my 5 top posts. 1 piece of design inspiration. And all other Amazon posts I found relevant.

Top 5

1. AMC flexes with store visit insights. Mix store visit signals with your ad data in AMC for unique, anonymized insights. Thanks, Jeffrey.

2. Stop making this A/B testing blunder! Amazon sellers, beware of the most common A/B testing mistake: ignoring statistical power. Get your fundamentals straight and avoid drawing false conclusions from insufficient data. Thanks, Mansour.

3. Unlock your brand's potential with Amazon's new Brand Profiles. Showcase your logo, content, name, and colors, while telling your story and creating a consistent presence to attract more customers. Thanks, Destaney.

4. Video ads rule the game! Sponsored Display Video is skyrocketing in popularity, making the ad world more competitive than ever. Thanks, Prem.

5. Jungle Scout's Q1 2023 Consumer Trends Report. Reveals fascinating insights into consumer behavior. The majority expect their overall and online spending to decrease or stay the same compared to Q4. Thanks, Jon.

Top Design

Pepsi & Peeps did a collaboration. There’s always been a soft spot in my creative heart for big colours like this. Anything that’s playful really.

So much so I had the team dig out 6,961 examples of “coloured backdrops” in our creatives portfolio😂

Get them + product shots, UGC, and product comparison ideas. All here. Pay what you want.

Other Learnings

1. Amazon storefronts now make a massive impact on revenue. A well-designed store can boost your monthly revenue by up to 27% and raise AOV. Thanks, Keith. ➡️ Get help from us.

2. Prime Day deals spotted early? Amazon's sneaking Prime Day window deals onto the deal pages of many brands. Thanks, Taylar.

3. Amazon recently added a "Frequently Returned Item" badge to product detail pages. Assisting buyers in making more informed decisions and improving their overall experience. Clothing sellers could be hit the hardest, with sizing issues often leading to higher return rates. Thanks, Yogesh.

4. Amazon's new storage fees shock sellers. From April 1, 2023, Amazon is slapping an additional Storage utilization surcharge on sellers. Thanks, Shahid.

5. Amazon's top dogs stand the test of time. Top Amazon sellers have shown incredible longevity, thriving in a competitive marketplace. The secret to their success? Consistency, adaptability, and a touch of innovation. Thanks, Marketplace Pulse.

6. From Refugee to Hot Sauce Billionaire. David Tran's hot sauce success symbolizes multiculturalism and the American Dream. Thanks, Aakash.

7. Discover how Amazon FBA product videos emphasize features. White box visuals and clever use of a banana for scale can significantly enhance your online sales strategy. Thanks, Aaron.

8. Discover the power of offering freebies in your abandoned cart email flow. This simple strategy has proven successful for businesses, turning abandoned carts into lifelong customers. Thanks, Harry.

9. Amazon's carousel now features vertical videos. Previously, vertical uploads turned wide, but now, the game seems to have changed. Thanks, Aaron.

10. Discover the power of the Brand Impression Share dashboard. Monitor top-of-search impression shares, optimize bidding strategies, and track your advertising share of voice. Thanks, Prem.

11. Profit margin % isn't everything, folks! You might think a 30% profit margin is a dream, but what if I told you Sysco made $1.36 billion with just a 1.9% margin in 2022? Time to rethink our priorities and focus on net income rather than profit percentage. Thanks, Aaron.

12. Videos made easy. Ideas & emotions are key. Thanks, James.

13. Air Fryer trends soared between 2020 and 2022. Leading to a demand for accessories like liners. Silicone liners for various models and sizes can target long-tail keywords and boost your business. Thanks, Isaiah.

14. Shift focus from generic to branded searches. Seasonal ad spend spikes and competitor targeting also play roles. Thanks, Bryan.

15. Pepsi x Peeps collab. Pepsi and Peeps team up again, creating a limited-edition marshmallow-flavored cola just in time for Easter. Thanks, Mauro.

16. Amazon's updated "Top search terms" dashboard is now under Brand Analytics. Analyze top products, categories, and brands to fuel your offensive campaigns. Thanks, Prem.

17. Amazon's AR magic reveals product sizes. Amazon's new AR product page feature is astonishingly accurate in displaying product sizes. Thanks, Bryan.

18. Wine and pizza: a match made in heaven! Thanks, Jehan.

19. Master Amazon Ads like a pro in no time. Discover account structure, bid management, keyword research, and optimization for success. Thanks, Destaney.

20. Amazon introduced "Search Term" with a 249-byte limit. Not all categories have it. Instead, they stick to the "Generic Keyword" allowing 500 characters. Thanks, Yogesh.

21. Ever wondered which brands target your product detail pages through Sponsored Display Ads? Uncover the mystery in a flash with this easy trick. Just inspect, hover, and search "adlink,". Thanks, Çağan.

Read / Listen to last week's, or subscribe.

Thanks,

George

RESOURCES

• Let our team of experts analyse your current ad strategy. Book an audit or message us.

• $85 to $117k in 45 days. 2-minute breakdown of what we did.

• Daily advertising strategies explained in simple terms. Follow our team.

• Make your design work 10 times easier with our top 1000 A+ design portfolio.

• It's Always Day One Podcast - listen on Apple.