Amazon Transparency Badge?

Trimmed this weeks email down a little. Let me know your thoughts. You can still get all the top posts we found by visiting The Feed. It’s updated daily.

1. Amazon's new Transparency badge indicates that products are authentic. Reassuring customers that they're not buying counterfeit products and registered brands receive the badge automatically. Thanks, Prem.

2. 10 reasons to invest in your Amazon brand store. Our top storefront portfolio will be released in the coming months. Thanks, Jason.

3. Pepsi has a good design team. Thanks, Mauro.

4. "Customer Gallery" button to the last image tile of the product detail page carousel. Thanks, Todd.

5. Discover the secret behind selling 3,000 pillows in 72 hours. Ask 1000 customer what they want. Make it. Thanks, Aaron.

6. Another example of finding a problem, and making a solution. If you’re your own customer, things tend to work better. If you’re not, ask more questions. Thanks, Tyler.

7. Does data prove advertising influences organic rank on Amazon? Research from Analytic Index & Bobsled Marketing shows that sponsored ads drive full visibility, influence organic rank improvements, and improve TACOS. Thanks, Todd.

8. 3 advertising updates. A redesign for Sponsored Brands Creative Builder, easier campaign copy creation, and a shorter minimum run time for Amazon Audience. Thanks, Jeffrey.

9. What we can learn from Rihanna's $2.8 billion beauty brand. Including; deal structure, creator-market fit, building for large audiences, creating a movement, and being okay with failure. Rihanna's equity accounts for nearly 80% of her net worth, making her the first female billionaire to perform a Super Bowl halftime show. Thanks, Alex.

10. Amazon's AIBB programme recommends compatible accessories or related products to shoppers. It comes at a variable fee, but vendors need to define 2-5 accessory products per ASIN. Brands with lots of complementary products benefit, but highly seasonal ones or those not focused on cross-selling may not. It can become time-consuming to maintain. Measure its performance before investing. Thanks, Martin.

11. Boost Your Amazon Sales with these Bonuses. New and existing Amazon sellers can get a 5% referral bonus, free monthly storage, liquidations, credits for VINE, coupons, and advertising. Start selling in a new marketplace to receive the referral bonus and other perks. Thanks, Joshua.

12. Amazon's Q4 earnings report showed that their retail operations lost over $25 billion in 2022. With only cloud computing and advertising as profitable businesses, Walmart also saw growth in advertising revenue at 41% YoY. Thanks, Nathan.

13. FTC cracks down on Amazon review. Thanks, Jon.

14. Virtual bundles on Amazon can drive brand trade up and new product trials. Thanks, Mike.

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Thanks,

George's Blog

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