Amazon Advertising Lessons - September 6th

1.  New Helium 10 feature for keyword research. H10 recently added "Search Expander" to its Chrome extension. It recommends keyword suggestions and search term variations as you type in the search bar. [Learn more].

2.  New UI to access Brand Analytic Reports. Amazon is reorganizing all the brand related tools under one tab called "Brand Benefits" (in Beta). All the brand related tools including Brand analytics will now show up in one place. [Learn more].

3. Amazon's Free Video and text translation service offer is extended. Provided by the Amazon Ads Localization team, it helps you localize your video or text to another marketplace and language. This service is currently being provided for Free but on a limited-time offer recently extended till October 22. [Learn more].

4. How you can optimize your Sponsored Brands targets bids for placements. Unlike SP, SB doesn't provide a dedicated "placement" tab. But with these steps, you can set up dynamic bid adjustments for other placements than the Top of Search and minimize wasted spend [Learn more]. 

5. Bid Recommendations for VCPM Targeting. Amazon UI now shows VCPM bid recommendations based on your target audience. [Learn more].

Read last weeks.  

Thanks,

George's Blog

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