Amazon Advertising Lessons - September 13th

Author

George Reid
September 13, 2022

1. Why product videos are crucial for your listing? For one of our brands (in the last 30 days), over 70% of buyers on average have watched videos on product detail pages. On products with video, there is a significant performance uplift. Details are now available under Brand Benefits on Seller Central. [Learn more].

2. You can now edit creatives for SB Video Ads. For all SBV ads created using the Ad group, the UI now allows updating the ad creative. [Learn more].

3. Increasing no. of placements for SBV. Amazon is working on increasing the placements for Video ads (SBV). We spotted 2 video ads within the same search results page in the US market. [Learn more].

4. The New Creator Connections tool by Amazon. It's available from within the ad console and connects you with leading content creators/influencers in Amazon Associates network. [Learn more].

5. Headline suggestions for Sponsored Display are now available. The suggested headlines adhere to the ad policy requirements and are generated based on the advertised products you have chosen to include in your creative. [Learn more].

6. Data inaccuracies in the Search Query Performance report. We compared the advertising data of our ASIN's top search term with the SQP data and found the purchase count numbers to be lesser than the PPC numbers. [Learn more].

7. UX Improvement for Selecting ASINs to Advertise. Amazon now added a drop-down to showcase suggested products, newest or oldest first. Suggested products shown by Amazon are majorly having better Unit/session % which helps improve overall profitability.

Thanks,

George's Blog

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