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Amazon Advertising Lessons - August 30th

Amazon Advertising Lessons - August 30th

George Reid
August 31, 2022

1. We tested Expanded vs Exact product targeting in 2 separate campaigns. Both campaigns were configured with similar setting except only the targeting. The Exact match outperformed with 14x more orders and 19.4% higher conversion. [Learn more].

2. Another Prime Day planned for this year. It's going to be a 2-day event expected in the month of October. Prime Day 2022 in July was the biggest Prime Day event ever [Learn more].

3. Amazon have updated the business report metrics. Now you can check Refund rate, Negative feedback rate etc. by day, week or month. [Learn more].

4. The Search Query Performance at the product level is now available. We can now see impression share, click share, add to cart and sales share at the product level for 100 search queries. [Learn more].

5. Reporting for SB & SBV is merged now. The new UI update for reports now shows both SB and SBV under one Sponsored Brands option in the report category dropdown.

6. Get 15 approved projects instantly for Premium A+ access. One of the criteria for accessing Premium A+ content is to submit 15 approved projects. We tried updating the existing A+ multiple times by duplicating and making minor changes to the content. And they got approved instantly. This took us 5 minutes to increase the count of approved projects from 4 to 15.

7. One common advertising mistake most Brands make. Not measuring ASIN-level spend allocation. A lot of brands spend more money on their 10th bestselling ASIN than they do on their 2nd bestselling. Proper spend allocation can help improve profitability. [Learn more].

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