Amazon Advertising Lessons - August 24th

1.      Shifting Ad strategy when product is about to go out of stock. Rather than cutting down on the Ad spending when the product is about to go OOS, you can take these steps to shift your Ad strategy for profitability. [Learn more].

2.      Additional product and related videos. Product page on Amazon now also shows some additional videos that are not created by the brand but influencers, and customers in their reviews. [Learn more].

3.      Amazon marketing stream data can help optimize budget management. Using the hourly breakdown data on ROAS, CPC, CVR etc., we were able to optimize our daily budget to improve conversion rate and get lower CPCs. [Learn more].

4.      Additional metrics available on the ad console. Recently, ad console has started showing additional metrics including cumulative reach, branded searches and many more. These will help optimize and scale up more efficiently. [Learn more].

5.      5 tactics for your Amazon brand store. Implementing them can help your drive incremental revenue. [Learn more].

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George's Blog

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