Amazon Advertising Lessons - August 16th

1.      A new UI update now shows images and titles of the product targets. This will make it easier to optimise product-targeted campaigns from the UI without having to look up the ASIN number. [Learn more].

2.      Amazon has started rolling out Off Amazon SBV ads. Similar to DSP, these are available under vCPM cost type. The ads will appear within streaming TV content across Amazon-affiliated sites like IMDb and Twitch, devices like Fire TV, and across the web. [Learn more].

3.      Using Custom Images on SB ad creatives can double your New to Brand orders. This comes from split testing campaign with and without custom image. As a result, we saw 50% increase in NTB customers, 60% increase in ROAS going up from 9.18 to 14.65. [Learn more].

4.      Don’t limit your bids based on suggested bids. Increasing bids beyond the highest suggested can still get you placements at higher CPCs and increase your impressions. [Learn more].

5.      New Feature to add Stock images & videos. Amazon have launched a new option to add Stock assets from the creative assets section. These can be used for ad creatives and come royalty free from Shutterstock. [Learn more].

6.      These reports can help level up your Ad performance. Sponsored Display Matched Targeting report, Sponsored Brands Attributed Purchase report and Search Term Impression Share Report are three useful reports made available recently. Use these to get useful insights for better decisions on ad optimization. [Learn more].

Thanks,Georges Blog

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