Amazon Advertising Lessons - September 27th

1. Autoplaying listing videos - New Amazon App feature. Amazon is testing out listing videos on the search results page. The main image switches to video after a few seconds, with a watch now button. [Learn more].

2. Seven mistakes to avoid for effective bid management. These include poor campaign structure, high bid low budget scenario, and not knowing placement level performance data. [Learn more].

3. Manage experiments now includes product description. You can now split test your product page description in addition to the product title, main image, and A+ content.

4. New Tailored Audiences for Customer Engagement. This feature was recently announced at the Amazon Accelerate event and is a big update for the Customer engagement feature. It will allow sending emails to not only brand followers but also new audience segments: Recent customers, High spend customers, and Repeat customers. [Learn more].

5. Long game on Amazon is a balancing act between profitability and growth. Setting the right KPIs for each can help assess true PPC impact and how your brand is growing on Amazon. [Learn more].

6. Importance of Looking at product level TACOS & PPC order share. It helps understand which individual products have contributed to high sales, and which ones to high costs. The learnings can help set up more strategic product-focused campaigns.

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Thanks,

George's Blog

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