Amazon Advertising Lessons - October 5th

1. SB Campaigns with rejected creatives are no longer showing in the Drafts tab. With the advent of multiple ad groups, SB campaigns now support more than one creative. Therefore, if one gets rejected, the campaign status still shows delivering. [Learn more].

2. Videos on Sponsored Display creatives. Currently, in Beta, video is now available as an additional creative option for SD creatives. The option currently supports audience targeting with CPC cost type. [Learn more].

3. The new Gross and Invalid Traffic report. It's available for Sponsored Products, Sponsored Brands, and Sponsored Display. Invalid traffic (IVT) is any potentially fraudulent, involuntary, non-human, duplicate, or illegitimate traffic. [Learn more].

4. We spotted influencer posts on Product Detail pages. The post comes with a title and influencer-suggested products. Amazon also explicitly calls out "Earns commission" on these posts to clarify those are influencer posts. [Learn more].

5. Catch-All strategy for additional sales. Catch-All is a popular add-on strategy that helps generate additional sales at low costs. Key aspects that make it work are low bids, wider reach, campaign history, and momentum. [Learn more].

6. High Impression share does not mean you are crushing it. You could still be showing ads on placements with low conversions. [Learn more].

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George's Blog

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