Amazon Advertising Lessons - October 25th

October 25, 2022

You can listen to these learnings every Thursday here.

1. Sponsored Brands and Video reports are now getting merged into one. Reports now combine both Sponsored Brands and Video Ad type metrics into one single report. [Read more] [Listen].

2. 3 changes we've seen recently on the Amazon App. These include videos auto-playing within the main image section, pinch to zoom image option, and 11 videos on the first page. [Read more] [Listen].

3. Newly created Sponsored Brand campaigns are shown as 'SB2' ad type. The ad type column in the campaign report now shows SB2 as the Ad type for the new Sponsored Brands campaigns that include multiple ad groups. [Read more] [Listen].

4. SD audiences can help increase your product page reviews. By targeting "Amazon Shoppers that Provide Reviews" as the audience type, you can show ads more to customers who are more likely to leave reviews. However, there's no option to combine it with another audience type. [Read more] [Listen].

5. Using variations to improve product sales and conversion. Adding more buying options can help you match more no. of customer needs and preferences for better conversion and sales. [Read more] [Listen].

6. Advertised Audible books with Sponsored Products. Vendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US. [Read more] [Listen].

7. Save time by discounting excess inventory in bulk. Sellers can now save time by using the new bulk discounts feature to sell their excess inventory. [Read more] [Listen].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

RESOURCES

  • Let our team of experts analyse your current ad strategy. Book an audit or message us.

  • $85 to $117k in 45 days. 2-minute breakdown of what we did.

  • Daily advertising strategies explained in simple terms. Follow our team.

  • Make your design work 10 times easier with this creative inspiration.

  • It's Always Day One Podcast - listen on Apple.