Amazon Advertising Lessons - October 19th

October 19, 2022

You can listen to these learnings every Thursday here.

1. Sponsored Brands campaign report to understand your video drop-off rate. The Sponsored Brands campaign reports provide insights into how shoppers are engaging with your video ads, through these 11 metrics. [Learn more].

2. Suggested campaigns for new products. We saw new campaigns recommended by Amazon on the campaign creation UI. They come with some presets such as broad targeting and suggested bid value. These campaigns seem to require manual review before launch. [Learn more].

3. Seven alternative steps to reducing bids. These steps can help improve your PPC sales volume, which is often dropped upon simply reducing bids. [Learn more].

4. Product detail page enhancements for Brand owners. It's currently being tested by Amazon to increase your brand awareness and selling opportunities ahead of peak season in the US. [Learn more].

5. Returns window extended for 2022 holidays. Similar to previous years, the standard returns window will be temporarily extended in anticipation of customers shopping early for the holidays. [Learn more].

6. Update to automated inventory removals starts October 14. Starting October 14, Amazon will automatically remove unfulfillable inventory that’s been in fulfillment centers for more than 14 days down from 30 days previously. [Learn more].

7. Holiday Inventory Readiness Checklist for Sellers-Fulfilled Prime. It will help manage your SFP fulfillment more effectively during the holiday season. [Learn more].

8. New image variants on Beauty product detail pages. Amazon has launched a new image variant feature that showcases skin tone diversity for select ASINs in the Beauty category. [Learn more].

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Thanks,

George's Blog

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