Amazon Advertising Lessons - October 11th

George here. I messed up links yday. Here you go a) Best storefront link b) Top 1000 A+ portfolio sneak peek.

On with our ad learnings. Which you can listen to every Thursday here.

1. Sponsored Brands now support multiple creatives within Ad groups. It's similar to adding products inside SP campaigns. [Learn more].

2. The new Top of Search Video ads. Amazon is testing a new placement for SB Video ads on the Top of search results page, similar to where SB ads appear. [Learn more].

3. Key challenge with category-targeted SB video campaigns. The category targeting in SBV only allows negating products and not keywords, though the search term report shows keywords. [Learn more].

4. The new Kindle Scribe detail page features three videos. There’s one main video which is 1 minute long, and two short videos of 10-13 seconds duration. [Learn more].

5. The new Inventory Ledger report. The report shows your starting inventory balance, inventory that was received in the fulfillment center, customer orders, customer returns, adjustments, reconciliation events, removals, and ending balance. [Learn more].

6. 50% offer on Amazon Vine enrollments in the US. Amazon is offering a 50% discount on Amazon Vine for the holiday season. The offer is valid till October 31, 2022. [Learn more].

7. The tech spec requirements for SD video are different from SB. You might not be able to use the same SB video in an SD video campaign. The differences lie majorly in dimensions, file format, bit rate, and codec. [Learn more].

8. New image variants on Beauty product detail pages. Amazon has launched a new image variant feature that showcases skin tone diversity for select ASINs in the Beauty category. [Learn more].

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Thanks,

George's Blog

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