Amazon Advertising Lessons - November 9th

November 09, 2022

You can listen to these learnings every Thursday here.

1. The upcoming Products tab on the Ad console. It will provide aggregated product-level performance data on the UI, with a breakdown at a campaign and ad group level.[Read more].

2. Video Builder is now available on all accounts. The tool allows you to create basic videos for your Sponsored Brands campaigns, through a selection of prebuilt templates and available audio. [Read more].

3. Amazon UK recently stopped sponsored ads for many products. This happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status. [Read more].

4. Four additional listing attributes will be mandatory in December. From December 1st, new and existing product listings for certain product types must include color, size, product description, and department name attributes. This change ensures that your listings contain relevant information that customers need. [Read more].

5. New Manage Experiments features launched. In addition to Bullet Points and Product descriptions added recently for A/B testing, there's a new option to "Experiment to Significance". It allows running the experiment until enough data has been collected to produce statistically-relevant results. [Read more].

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Thanks,

George's Blog

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