Amazon Advertising Lessons - November 2nd

November 02, 2022

You can listen to these learnings every Thursday here.

1. Video creative on Sponsored Display is live now. This was launched in Beta on some accounts. It's now showing live on the SD campaign creation UI and tech specs different from SB video. [Read more].

2. SB attribution report to find out the impact of your ads on Brand growth. The report essentially provides a breakdown of halo sales, promoted sales, New to Brand sales, which can be analyzed to understand the impact and plan more informed advertising strategies. [Read more].

3. All SD campaigns can now be added to portfolios. This now enables advertisers to group all campaigns into Portfolios. [Read more].

4. Upcoming Q4 event details and types of promotion available. Amazon has released a list of all the upcoming events and their dates. There are also details on the types of promotions available and the deadlines to submit. [Read more].

5. Amazon launched in Belgium. It's the 10th marketplace in Europe that Amazon opened on October 31. [Read more].

6. Amazon Marketing Stream is now available outside of North America. AMS was launched on June 21 and provided access to hourly data on campaigns only for North American markets. The data is now also available outside of North America. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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